Brand Marketing Manager

3 weeks ago


Riyadh, Saudi Arabia Talent Pal Full time
JobDescription

Job brief: We believe marketing ismore than sharing a wellwritten post or sending a nice structuredemail. Marketing is about deep and complicated activities thatresult in one brand image which delivers the core message to theaudience. As Brand Marketing Manager in PAUSEAWAY you will beleading our marketing activities and introducing our current andfuture vision to the hospitality market and to our guests. OurBrand Marketing Manager will be a core part of a team responsiblefor driving the commercial performance of our brand acrossdifferent marketing channels. Our aim is to create a strongcommunity around the brand and to develop a marketing strategy thatrepresents our main value and the business characteristics. Webelieve in the power of brands in creating great unique businessesand our marketing manager has to. Are you equipped with the righttools and ready for a unique journey Then you arewelcomed.

Responsibilities:
  • Developsand executes strategies and tactics to deliver the message aboutour brand and the related properties.
  • Developsannual digital marketing plan to maximize our revenue productionand identify digital marketing opportunities on third party andlocal partner sites.
  • Develops and implementssocial strategy across differentplatforms.
  • Partners with Growth team to developand execute promotional strategies.
  • Buildssupports and supervises the process of lead generationefforts.
  • Manages internal and external partnersto verify deliverables are executed to support our brandstrategies.
  • Manages photography distributionincluding search photos prearrival photos and photo gallerymanagement.
  • Creates landing pages and DiscoveryPages to enhance content.
  • Manages paid mediabudget and strategy.
  • Assists in reviewingsocial media content calendars and collecting local area andproperty events.
  • Runs reviews analyzes andclearly articulates reports and adjusts strategyaccordingly.
  • Measures and communicates successof campaigns and digital performance using relevant reporttools.
  • Provides regular tracking/ROI andanalysis of promotions and website/email campaigns using industryaverages for ROI calculation and uses this knowledge in futureplanning.
  • Tracks return on investment (ROI) ofall marketing initiatives including online direct mail and printadvertising.
  • Demonstrates the ability to createand maintain strong relationships and negotiation skills with keyinternal and external partners/stakeholders (e.g. GMs Sales andGrowth Leaders local teams and mediarepresentatives).
Requirements:
  • Excellentmarketing and communication skills.
  • Relevantexperience in similar position for at least 5years.
  • Previous experience working in theluxury hospitality industry OR with the luxury lifestyle brands ispreferred.
  • Demonstrated ability to develop andimplement successful marketingstrategies.
  • Excellent verbal writing listeningand presentation skills.
  • Willingness to travelacross different properties.
  • Selfmotivated andcreative problemsolver.
  • Ability to work bothautonomously and in a teamsetting.

Work Experience: 45years


This job has been sourced froman external job board.
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