New Spaces

4 weeks ago


Riyadh, Saudi Arabia PepsiCo Full time
Overview

  • Drive strategic transformation initiatives and outcomes on New categories as well as existing Categories to drive footprint in White Spaces in Saudi as a key member to deliver on the business' Project Falcon ambition (i.e.: to become a $ 1 Bn business by 2027).
  • Lead brand strategy through rigorous planning, execution and monitoring marketing activities – to drive sales and share growth in line with overall corporate strategy and ambition

Responsibilities

  • Manage transformation of portfolio including positioning in the right demand space, product innovation, capability strengthening, impact delivery & stakeholder management
  • Incorporate global best practices and provide guidance to brand teams (including development of launch toolkits) in marketing & branding efforts to enable a strong positioning
  • Create overall strategy for launch of New categories – demand spaces, product proposition, anchor brand, communication plan, GTM strategy etc.
  • Work closely with the Transformation Management Office Head ensuring regular updates, escalations & de-bottlenecking basis governance structure
  • Lead cross-functional projects for the brand, liaising strongly with internal stakeholders (Sales, Marketing, R&D and Mfg.)
  • Actively track financial benefits of the initiatives and highlight risks/ gaps to the leadership
  • Conduct robust cost benefit analysis for each initiative to ensure overall economics are in line with organization objectives
  • Identify inorganic targets to enhance right to win in new spaces through new categories category
  • Own insight development, performance tracking and identifying opportunities for growth of the portfolio
  • Assist in the development & execution of annual brand and communication plan to deliver brand targets
  • Champion the new spaces portfolio – represent Saudi CU across different internal forums and meetings
  • Manage existing product packaging updates and NPD pack designs ensuring the brand identity is adhered to
  • Analyze consumer behavior, market trends & competitor activity to identify potential growth opportunities
  • Drive innovation agenda for brand portfolio in collaboration with insights, research and production teams
  • Drive brand positioning to win in anchor spaces – communication codes, A&M spend, destination portfolio, operating model

Qualifications

  • Graduate/Post-graduate from premiere institutes preferably related to Business
  • 9+ years of experience
  • Prior FMCG brand marketing experience
  • Led new brand/sub-brand launch hands-on
  • Drove strategic direction in creation of extensive & detailed brand plans
  • Oversaw & managed BTL activities like pack design, PR, digital & shopper
  • Involved in selection of appropriate media agencies to drive marketing agenda
  • Strong cross-functional collaborator and influencing senior stakeholders & subordinates
  • Exposure to internal commercials, financial acumen including brand P&L awareness
  • Strong project management skills and ability to lead projects through business stage-gate process
  • Experience of 3rd party agency mgmt.


  • Riyadh, Saudi Arabia PepsiCo Full time

    Education and Technical Skills: University degree in marketing, business administration, or related discipline, with a deep understanding of marketing and brand management concepts.Creativity and Innovation: The ability to develop new ideas and devise innovative strategies to enhance the brand and improve the customer experience.Analysis and Reporting:...


  • Riyadh, Saudi Arabia Space Studio® Full time

    1.Market Research & Opportunity Identification:-Conduct comprehensive market research to identify new business opportunities, emerging trends, and potential clients or sectors.-Analyze competitors, market conditions, and Space Studio's unique value propositions to strategize business approaches.2.Relationship Building & Networking:-Cultivate and nurture...


  • Riyadh, Saudi Arabia Space Studio® Full time

    1.Market Research & OpportunityIdentification:-Conduct comprehensive marketresearch to identify new business opportunities, emerging trends,and potential clients or sectors.-Analyzecompetitors, market conditions, and Space Studio's uniquevalue propositions to strategize businessapproaches.2.Relationship Building &Networking:-Cultivate and nurture...


  • Riyadh, Saudi Arabia myGwork Full time

    - Carry an individual sales target and generate new revenue from white space and existing clients across all segments (i.e., commercial lending, investment management, investment banking, insurance, corporations and government institutions) Ability to carry out a client sales meeting, including diagnosing, designing and delivering solutions for our clients...


  • Riyadh, Saudi Arabia KeeTa Full time

    1. Responsible for new acquisition campaign and the construction of new customer growth tools, mining growth space based on products and data, formulating growth strategies and marketing campaign to increase the scale of new users;2.Participate in building products for growth and marketing tools , including formulating demand plans , monitoring data,...


  • Riyadh, Saudi Arabia Impax Recruitment Full time

    Knowledge of testing frameworks and principles.Previous working experience in the crypto space or related technical understanding.Passion for exploring new technologies and making suggestions for improvement.Leadership experience is a plus.Bachelor's or Master's degree in Computer Science is a plus.

  • Crypto Journalist

    3 weeks ago


    Riyadh, Saudi Arabia CryptoNewsZ Full time

    Research and Reporting:Stay abreast of the latest developments, trends, and news in the blockchain and cryptocurrency space.Conduct in-depth research to gather information for news articles, features, and interviews.Attend industry events, conferences, and meetings to stay connected with key stakeholders. Content Creation:Write and produce high-quality,...

  • Crypto Journalist

    3 weeks ago


    Riyadh, Saudi Arabia CryptoNewsZ Full time

    Research andReporting:Stay abreastof the latest developments, trends, and news in the blockchain andcryptocurrency space.Conduct in-depth researchto gather information for news articles, features, andinterviews.Attend industry events,conferences, and meetings to stay connected with keystakeholders.ContentCreation:Write andproduce high-quality, engaging...


  • Riyadh, Saudi Arabia Marriott International, Inc Full time

    **Job Number** 23109496 **Job Category** Housekeeping & Laundry **Location** The St. Regis Riyadh, 2941 Makkah Al Mukarramah Road, Riyadh, Saudi Arabia, Saudi Arabia VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Non-Management *** Our jobs aren’t just about giving guests a clean room and a freshly...

  • Salex Executive

    1 month ago


    Riyadh, Saudi Arabia Maxon FS Full time

    Job vacancy: A leading Freight forwarding / moving company in **Saudi Arabia** is looking for an experienced **Sales Executive** for its office in Riyadh. Our company provide international moving of personal / commercial goods, warehouse space, transportation within KSA and to GCC, customs clearance... **The applicant should have below qualifications**: -...


  • Riyadh, Ar Riyāḑ, Saudi Arabia Jameson Legal Full time

    We are keen to speak with corporate Lawyers who may be interested in discussing a brand new position based in Riyadh, with an impressive entity. Unique about this role is the ability of the incoming person to go beyond a typical Associate and contribute directly to the office strategy and growth.Not only that, but the firm encourages a highly entrepreneurial...


  • Riyadh, Saudi Arabia عِلم - ILM Full time

    Are you passionate about making a difference and have skills that can inspire others? I have a vacancy for 'Photographer' and 'Music Producer' **If you possess expertise in any of these two areas and are ready to embark on an exciting journey, I invite you to join me at ILM. I am seeking creative, dedicated professionals who are passionate about their craft...

  • Life Coach

    6 days ago


    Riyadh, Saudi Arabia عِلم - ILM Full time

    Are you passionate about making a difference and have skills that can inspire others? I have a vacancy for Life Coach who is passionate about self development. **If you possess expertise in any of these two areas and are ready to embark on an exciting journey, I invite you to join me at ILM. I am seeking creative, dedicated professionals who are passionate...


  • Riyadh, Saudi Arabia عِلم - ILM Full time

    Are you passionate about making a difference and have skills that can inspire others? I have a vacancy for Health and Fitness Coach who is passionate about bettering the health of the general public. **If you possess expertise in this are and are ready to embark on an exciting journey, I invite you to join me at ILM. I am seeking creative, dedicated...

  • Artist / Painter

    6 days ago


    Riyadh, Saudi Arabia عِلم - ILM Full time

    Are you passionate about making a difference and have skills that can inspire others? I have a vacancy for an Artist who is passionate about painting and creating art. **If you possess expertise in any of these two areas and are ready to embark on an exciting journey, I invite you to join me at ILM. I am seeking creative, dedicated professionals who are...

  • Music Producer

    1 month ago


    Riyadh, Saudi Arabia عِلم - ILM Full time

    Are you passionate about making a difference and have skills that can inspire others? I have a vacancy for a music producer. **If you possess expertise in this area and are ready to embark on an exciting journey, I invite you to join me at ILM. I am seeking creative, dedicated professionals who are passionate about their craft and are eager to contribute...

  • Merchandiser Riyadh

    4 weeks ago


    Riyadh, Saudi Arabia Freudenberg Group Full time

    Empowering people, creating technology. **Responsibilities**: Key Responsibilities: - Loading and unloading of merchandise, removing the merchandise from the warehouse and filling the shelf - Shelf arrangement, execution of the planogram (maintenance, order, cleaning, rearrangement, frontage) - Make orders for the store from own cedis to store, manage...

  • Head of Engineering

    4 weeks ago


    Riyadh, Saudi Arabia Right Balance Full time

    Learn and evolve your skills using the latest and greatest technology tools in a rapidly growing companyLearn from the best engineers. We constantly challenge the status quo and invent new ways of building a great product.Flexible hours. Just join daily standups, sprint planning, and retrospective meetings. Other than that you’re in control of your own...

  • Strategy Associate

    4 weeks ago


    Riyadh, Saudi Arabia Charterhouse Full time

    Charterhouse is working with a boutique global advisory firm, who partners with a range of exciting startups globally and provide support with their growth and strategy. They are currently looking to hire a Strategy Associate to strengthen their strategy team within KSA. **About the role** The Strategy Associate will work alongside a range of pre-seed and...


  • Riyadh, Saudi Arabia KAFD Full time

    Ensure that adequate support is provided in the development and implementation of systems and processes to ensure a ready pipeline of sites suitable for development in areas of real estate, infrastructure, public space and landscape, as well as to support the successful execution of design and build activities, on-time and within budget.Facilitate liaison...