Senior Copywriter

3 weeks ago


Riyadh, Saudi Arabia UBRAND Full time
Senior creative copywriters play a crucial role in shaping a brand's narrative and effectively communicating its messages to the audience. Their ability to craft compelling and persuasive content is essential for marketing and advertising success.
Key Responsibilities:
1. Content Creation: Writing engaging and original content for advertisements, marketing campaigns, websites, social media, email marketing, and other promotional materials.
2. Concept Development: Brainstorming and developing creative concepts and ideas that align with the brand's messaging and objectives.
3. Brand Consistency: Ensuring that the tone, style, and messaging in written content are consistent with the brand's identity and guidelines.
4. Concept Development: Brainstorming and developing creative concepts and ideas that align with the brand's messaging and objectives.
5. Headlines and Taglines: Crafting attention-grabbing headlines and memorable taglines that effectively convey the message.
6. Storytelling: Using storytelling techniques to create narratives that resonate with the target audience and evoke emotional responses.
7. Adaptation: Tailoring content for different platforms and channels, considering the unique requirements of each.
8. SEO Optimization: Incorporating search engine optimization (SEO) techniques to improve the visibility of web content in search engine results.
9. Research: Research to gather information and insights on the target audience, industry trends, and competitors.
10. Editing and Proofreading: Reviewing and editing copy for accuracy, grammar, spelling, and style consistency.
11. Client Collaboration: Collaborating with clients or account managers to understand their objectives and incorporate their feedback.
12. Deadlines: Meeting tight deadlines while maintaining the quality and creativity of the copy.
13. Tone and Voice: Defining and maintaining the appropriate tone and voice for the brand, whether it's formal, casual, humorous, or informative.
14. Trend Awareness: Staying updated on industry and content marketing trends to incorporate fresh ideas into the writing.
15. Messaging Strategy: Developing messaging strategies that resonate with the target audience and drive desired actions.
16. Compliance: Ensuring that the copy complies with relevant legal and ethical guidelines, such as advertising standards and data privacy regulations.
17. Collaboration: Working closely with designers, art directors, and other creative professionals to integrate written content with visual elements.

Desired Candidate Profile
Profile:

Education:
Bachelor of Business Administration(Management), MBA/PG Diploma in Business Mgmt
Gender:
nm
Nationality:
Any Nationality

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