Marketing Manager

3 weeks ago


Riyadh, Saudi Arabia Obeikan Digital Solutions Full time

Company Overview:

Obeikan Digital Solutions is a leading provider of innovative digital solutions for manufacturing companies, helping them optimize their operations and achieve greater efficiency.

Position Overview:

We are seeking a skilled and experienced Marketing Manager to join our team. As a Marketing Manager at Obeikan Digital Solutions, you will play a key role in developing and executing marketing strategies and campaigns to drive brand awareness, generate leads, and support the sales team in achieving their targets. In this role, you will have the opportunity to showcase your creativity, strategic thinking, and strong communication skills to promote our digital solutions in the manufacturing industry.

Responsibilities:

  1. Marketing Strategy: Develop and execute comprehensive marketing plans and strategies to drive brand awareness, generate leads, and support business growth.
  2. Content Creation: Create compelling and engaging content across various channels, including website, social media, blogs, and marketing collateral. Collaborate with subject matter experts to produce high-quality content that resonates with the target audience.
  3. Digital Marketing: Manage and optimize digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media advertising, and content marketing. Monitor campaign performance, analyze data, and make data-driven decisions for campaign optimization.
  4. Lead Generation and Conversion: Develop and implement lead generation strategies to attract and convert prospects into qualified leads. Collaborate with the sales team to ensure effective lead handoff and lead nurturing through the sales funnel.
  5. Event Management: Plan and execute trade shows, conferences, webinars, and other marketing events to enhance brand visibility and generate leads. Coordinate logistics, manage event budgets, and measure event effectiveness.
  6. Market Research and Competitor Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities. Monitor competitor activities and develop strategies to differentiate our solutions.
  7. Brand Management: Ensure brand consistency across all marketing channels and materials. Develop brand guidelines and ensure adherence to them in all marketing communications.
  8. Collaboration and Communication: Work closely with cross-functional teams, including sales, product management, and design, to align marketing initiatives with business objectives. Maintain open and effective communication channels to ensure seamless collaboration.
  9. Analytics and Reporting: Monitor and analyze marketing performance metrics, such as website traffic, conversions, and lead generation. Prepare regular reports and presentations to communicate marketing results and provide insights for improvement.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in marketing, preferably in the technology sector.
  • Proven experience in developing and implementing marketing strategies and campaigns.
  • Strong content creation and copywriting skills.
  • Experience with digital marketing channels and tools, including SEO, SEM, email marketing, social media advertising, and content marketing.
  • Knowledge of lead generation tactics and tools.
  • Event management experience, including planning and execution of trade shows and conferences.
  • Market research and competitive analysis skills.
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving skills.
  • Proficiency in marketing analytics and reporting tools.

Benefits

  • Private Health Insurance
  • Paid Time Off
  • Performance Bonus

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