Marketing Manager
Found in: Talent SA C2 - 1 week ago
English version at the bottom
المسمى الوظيفي:
كمدير تسويق لشركة سلع غذائية سريعة الحركة ستكون مسؤولاً عن تطوير وتنفيذ استراتيجيات التسويق لزيادة الوعي بالعلامة التجارية وزيادة المبيعات. ويستلزم ذلك إجراء أبحاث السوق لفهم سلوك المستهلك واتجاهاته، وتخطيط الحملات الإعلانية وإدارتها، والاتصال بفرق المبيعات، وتحليل أداء الجهود التسويقية.
المسؤوليات:
1. تطوير وتنفيذ استراتيجيات تسويقية مبتكرة لمجموعة منتجات الشركة.
2. تنسيق الحملات الإعلانية والإشراف عليها عبر القنوات الإعلامية المختلفة.
3. إجراء أبحاث السوق لمواكبة اتجاهات المستهلكين ونشاط المنافس.
4. التعاون مع فرق المبيعات لمواءمة استراتيجيات المبيعات والتأكد من تحقيق أهداف المبيعات.
5. قياس فعالية الحملات التسويقية باستخدام مقاييس الأداء الرئيسية.
6. تطوير وإدارة ميزانية التسويق.
7. التعاون مع وكالات أو شركاء خارجيين، مثل وكالات الإعلان أو شركات العلاقات العامة.
8. التأكد من اتساق صورة العلامة التجارية للشركة ورسالتها عبر جميع المواد والحملات التسويقية.
9-إنشاء البيع الالكتروني لشركة . ومسئول عن تطوير موقع الشركة الإلكتروني والمنصات الإلكترونية
متطلبات:
1. درجة البكالوريوس في التسويق أو الأعمال أو مجال ذي صلة.
2. خبرة مثبتة في التسويق في صناعة السلع الاستهلاكية سريعة الحركة.
3. فهم قوي لديناميكيات السوق وسلوك المستهلك.
4. مهارات تحليلية ممتازة للتنبؤ وتحديد الاتجاهات والتحديات.
5. الكفاءة في التسويق الرقمي واستراتيجية وسائل التواصل الاجتماعي.
6. الإلمام بتحليل البيانات وإعداد التقارير.
7. مهارات قيادية وتنظيمية وتخطيطية قوية.
8. مهارات ممتازة في التواصل والتعامل مع الآخرين
Job Description:
As a Marketing Manager for a Fast-Moving Consumer Goods (FMCG) company, you will be responsible for developing and executing marketing strategies to increase brand awareness and drive sales. This entails conducting market research to understand consumer behavior and trends, planning and managing advertising campaigns, liaising with sales teams, and analyzing the performance of marketing efforts.
Responsibilities:
- Develop and implement innovative marketing strategies for the company's product range.
- Coordinate and oversee advertising campaigns across different media channels.
- Conduct market research to keep abreast of consumer trends and competitor activity.
- Collaborate with sales teams to align sales strategies and ensure sales targets are met.
- Measure the effectiveness of marketing campaigns using key performance metrics.
- Develop and manage the marketing budget.
- Collaborate with external agencies or partners, such as advertising agencies or public relations firms.
- Ensuring the company's brand image and message are consistent across all marketing materials and campaigns.
- E-commerce responsibility
Requirements:
- Bachelor's Degree in Marketing, Business, or a related field.
- Proven experience in marketing within the FMCG industry.
- Strong understanding of market dynamics and consumer behavior.
- Excellent analytical skills to forecast and identify trends and challenges.
- Proficiency in digital marketing and social media strategy.
- Familiarity with data analysis and reporting.
- Strong leadership, organizational, and planning skills.
- Excellent communication and interpersonal skills.
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