Media Research Analyst
3 weeks ago
- Create a comprehensive data science research foundation focused on media trends for the company's strategic advantage.
- Establish a research database as a reference guide for the Media Relations team, incorporating qualitative and quantitative research tools such as questionnaires and feedback from journalist focus groups.
- Evaluate sentiment and perception of analyzing press releases and broadcast coverage.
- Develop detailed research Q&A documents for high-level strategic messaging.
- Collaborate with consultants/agencies to gather essential intelligence for deliverable development.
- Compare media engagements of executives with those of corresponding IOC executives on data-driven topics.
- Utilize media reports to investigate sensitivities with select journalists and outlets.
- Condense gathered data into key objectives for business-line-specific items and potential trend coverage, contributing to a robust communications strategy.
- Monitor media inquiries for research purposes, incorporating them into journalist background information.
- Qualifications: Holds a Bachelor's degree encompassing Mass Communications, Data Science, Communications Research, Political Science, and International Relations.
- Professional Background: Possesses a minimum of five years of experience in research, with a preference for relevant work in the media field.
- Proficiencies: Demonstrates exceptional verbal and written communication skills, along with the capability to craft impactful key messages.
- Language Proficiency: Exhibits proficiency in English language.
- Additional Competencies: Essential understanding of both the news media industry and the broader energy sector.
- Attention to detail, strategic thinking, inquisitive nature, and adept research and analytical skills are imperative.
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