Brand & Content Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Tahaluf Full time

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi's B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG Building on the success of record-breaking tech event LEAP , the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global , which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat , as well as establishing Saudi-born brands, such as InFlavour , a not-to-be-missed meeting place for the global Food & Beverage industry.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

We are building awe-inspiring experiences . We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

Work within ahighly dynamic businesswiththe energy and style of a start-up

Be part ofbuilding a businessthat islaunching new products and eventsat scale

Grab an opportunity to accelerate your career and make a real impact.

The Role

The Brand & Content Manager will design and implement Tahaluf's content strategy across the relevant digital touchpoints and across the digital customer journey. This is a key role within the team to boost the online visibility for Tahaluf and to increase customer engagement as part of our overall outreach strategy.

Key Responsibilities

  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Create engaging digital content with a strong understanding of how to target key audience groups.
  • Be accustomed to analysing user data and making informed decisions that results in continuous improvement across our owned marketing channels (email, website and social).
  • Create and develop written and visual content to engage and convert relevant audiences.
  • Be an imaginative copywriter with the ability to produce effective marketing collateral (email marketing, website landing page content and social media posts).
  • Work with the rest of our Digital Centre of Excellence and our clients wider marketing team to develop content for successful marketing campaigns for B2B events and exhibitions, and digital products in line with agreed KPIs.
  • Be Strategically minded when it comes to planning and executing digital campaigns, alongside analysing engagement data and identifying trends in customer interactions.
  • Work with a team & be responsible for contributing towards specific KPI targets, including total leads generated and total conversions.
  • Work in collaboration with the wider marketing team and to work closely with other external agencies and partners.
  • Creating / Refreshing Tahaluf's online presence for new products and services.
  • Identifying opportunities across the digital customer journey that is designed to improve customer experience and resulting in new leads and improved sales.
  • Provide content for timely, relevant communications through designated mix of channels and work with the Marketing Managers to optimise the effectiveness of these communications.
  • Evaluating and recommending new digital technologies that may be used for digital channel management efficiencies.
  • Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
  • The ability to strategically advice and influence on content creation.
  • Deep understanding of the digital marketing ecosystem and the role that each digital channel plays.
  • Business acumen and an understanding of budget management and forecasting when running digital marketing campaigns.
  • Developing social media strategies with the aim of increasing brand awareness and customer engagement.
Qualifications
  • BSc degree in Marketing, Journalism or relevant field
  • 5+ years of relevant digital marketing experience in a similar role
  • Have experience working in a similar role (B2B experience a must) and will be confident in leading brand content campaigns (paid and organic) across multiple digital channels.
  • Results driven – creation of and delivery against business plans driven by growth targets
  • Confident working autonomously with partner or 3rd party agencies.
  • Highly creative with excellent copywriting and visual marketing skills.
  • Excellent presentation skills – both written and spoken.
  • Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service.
  • Events marketing experience.
  • Experience in multiple industry sectors, B2B experience is a must.
  • A passion for digital marketing and a solid understanding of how to connect with audiences via each digital channel.
  • Excellent communication skills and the ability to articulate complex information in a simple and clear manner that is understandable.
  • Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.
  • Maintain clear communication, expectations and timelines with internal teammates and external partners on deliverables.
  • Detail-driven, self-starting, and critical mind with the ability to handle multiple projects at once.
  • Being part of a culture of test and learn and metrics-driven decision making.
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel.
  • Setting measurable goals for digital campaigns, measuring, and showing the ROI.
  • Oversee, plan and deliver content across different platforms using scheduling tools.
  • Analyse competitor activity a curiosity to learn about best practice.
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