Digital and Social Media Consultant

2 weeks ago


المملكة العربية السعودية, Saudi Arabia UNICEF Full time

Job no: 559993

Contract type:
Consultant

Duty Station:
Dubai

Level:
Consultancy

Location:
Gulf Area Office (GAO), Saudi Arabia, Utd.
Arab.
Emir., Kuwait

Categories:
Communication

UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.


Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, _a fair chance_**Digital media, especially social platforms, are changing the ways people interact, giving rise to new and diverse audiences and empowering civil society in ways that have profound implications for UNICEF's work - and for how communication and public advocacy are used to support that work. To drive change for children, UNICEF Gulf Area Office is growing its digital and social media capacity to target, reach and engage meaningfully with audiences across multiple digital platforms.


This assignment is a unique and exciting opportunity to help drive the digital presence of a world-renowned brand in a dynamic region and will ensure UNICEF Gulf continues to increase digital reach, engagement and participation of audiences on priority issues related to children's rights worldwide.

Under the supervision of the Advocacy and Communication Manager, the consultant will:

  • Strategize and implement clearly articulated plans to expand UNICEF's voice, reach and engagement in the Gulf area across all social and digital channels in line with UNICEFs digital objectives
  • Ensure UNICEF Gulf uses industry best practice (global and local) to engage followers in a dynamic, interactive and meaningful way.
  • Advise, develop and implement individual fundraising campaigns in close coordination with internal and external partners to maximize financial returns on investments.
  • Identify opportunities for collaborations with regional and global influencers, develop engagement plans and foster collaborative working partnerships.

How can you make a difference?

  • Maintain a digital plan/s for the Office which will integrate the different digital platforms with a view to bolster brand positioning, fundraising objectives and advocacy goals in priority issues targeting different audiences.
  • Implement a content editorial calendar to manage content and plan specific, timely campaigns.
  • Continuously research, create and manage relevant, highquality, and creative and engaging content on key issues for the different digital platforms this may include travel within the UAE and to other Gulf countries as required. Further, the consultant will turn technical content into general public and social mediafriendly language to increase engagement from various sets of audiences. The content must be reviewed/approved by relevant sections and Communication staff.
  • Develop customized, graphic designs, including data visualizations and other infographics, for social media, UNICEF website, and other information products
  • Monitor, listen and respond to followers in a dynamic and interactive way while cultivating meaningful engagement.
  • Adapt UNICEF global content to the make relevant and suitable for the Gulf context
  • Media buying: Design, create and manage promotions and social ad campaigns, including media buying plans for social media as required.
  • Take the initiative to regularly update online platform designs.
  • Measure and analyse the impact of online platforms and social networks and make monthly (or more often if needed) reports.
  • Identify, develop and expand a community of key digital influencers and digitally active stakeholders who can help us in our digital outreach efforts.
  • Keep track of initiatives by relevant organizations and agencies that may be relevant to our work.
  • Provide general assistance to the Communications Section including managing and working with relevant suppliers
  • Provide technical advice and capacity building to partners and UNICEF staff as required

Deliverables

Duration

Timeline

Schedule of payment

  • Advise and support the design and development of creative assets for Ramadan IG campaign and other planned Ramadan fundraising activations in close collaboration with the Partnerships and Resource Mobilization PRM) team
  • Develop assets in support of programme activities, including for Emirati Children's Day.
  • Create a content schedule covering GAO's activities and regularly updates social media feeds
1 month

By 30 Apr 2023

10%

  • Work closely with PRM team to grow a network of celebrities and influencers with targets to increase IG revenue over the second half of the year.
  • Develop and publish content covering fundraising and programme activations, including the launch of a National Framework on Child Online Safety in Saudi Arabia.
  • Support with reporting and lessons learnt exercise from Ramadan
  • Su

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