Marketing Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Paytabs Full time

Summary/ Objective

Essential Functions

  • Performs any other duties as assigned by the line manager.

Competencies

  • Be a handson manager
  • Ability to recognize opportunities for brand enhancement and visibility
  • Ability to gather, analyze and use key business and user insights to determine priorities and meet strategic and/or productrelated objectives.
  • Ability to provide simple, aesthetically pleasing designs which suit the culture in the Kingdom of Saudi Arabia while adhering to PayTabs brand guidelines, under the guidance of PayTabs Digital Design Manager
  • Ability to generate exciting content on PayTabs products and services available in the region by writing compelling copy in English and Arabic
  • Ability to own and manage all social media platforms including but not restricted to Twitter, SnapChat, TikTok, Facebook, Instagram, YouTube, LinkedIn
  • Ability to run, monitor and manage paid marketing campaigns
  • Ability to run, monitor and manage Google Search and Display Ads
  • Ability to recognize and capitalize on trending marketing content and ideas and willingness to take on new challenges.
  • Ability to get in touch with merchants to provide and generate usergenerated content
  • Ability to run SEO and SEM campaigns based on keywords used in the region
  • Strong proofreading skills. Must be committed to accuracy and attention to detail.
  • Able to work independently, with mínimal supervision in a fastpaced environment
  • Selfmotivated and have the ability and desire to assume ownership of responsibilities.
  • Demonstrate a proactive "can do" attitude
  • Strategic thinker and creative problem solver.
  • Team player with a positive outlook and a willingness to learn and grow within the organization
  • Willingness to take on new challenges to match KSA Vision 2030

Roles and Key KPIs

STRATEGIC

  • Plan and implement multiple marketing initiatives across various platforms in the Kingdom of Saudi Arabia
  • Manage all KSA related marketing projects within the marketing department adhering to the marketing strategy/policy
  • Prioritization and work within the set marketing budget
  • Management of all events based in the kingdom which include sponsorships, networking and exhibiting
  • SEO and SEM management and optimization with keywords used in the Kingdom to ensure peak awareness for the brand
  • Measure, analyze and report on marketing campaigns against goals
  • Collaboration with multiple stakeholders, both internal and external for all marketing deliverables for the kingdom

CONTENT CREATION:

  • Own and manage social media platforms for KSA
  • Twitter, Instagram ++ others
  • Manage and execute social media strategy across the platforms
  • Create a weekly content calendar which includes all news updates, facts, awareness days, and celebrations in the kingdom
  • Draft press releases, and blogs suitable for mass media publication
  • Manage and execute Influencer marketing strategies and programs if required
  • Identify strategies to increase traffic and conversions through search engine optimization and blogging
  • Assist with public relations and media events as needed.
  • Research, manage and recommend content technology, such as web improvements, SEO updates, podcasts, and webinars

DESIGN

  • Design, edit, publish, and share daily social media content that builds meaningful connections and encourages entrepreneurs and merchants to sign up for our services.
  • Collaboratively ensure a consistent look, voice, tone, message, and brand across all platforms
  • Provide daytoday ownership of design activities for the kingdom under Global marketing supervision and guidance
  • Create videos and animations to support the sales and brand objectives in the Kingdom

REPORTING

  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the learning and information.
  • Create monthly reports for management consumption which include social media content report, social media engagement report, negative mentions report and the competitor media summary
  • Partner with other team members (product, digital, sales, operations, etc.) to understand needs and business priorities to deliver effective marketing

Preferred Education and Experience

  • 46 years of experience in designing, content writing, digital marketing
  • Bachelor's Degree or Diploma in the Arts/Marketing/Design/Content Creation
  • Certifications in Google Ads and Analytics
  • Proficient in written and spoken English and Arabic especially Shami Arabic.
  • Knowledge of Adobe Design Suite, photoshop and other design software
  • Extensive knowledge of all Social Media Platforms
  • Extensive knowledge of Google Analytics, profiles, ad words SEO & SEM

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