Pediatric nurse
2 weeks ago
Our vision: To be the most trusted customer-centric beauty company, and the most committed to creating high quality products & services, with a focus on responsible
Our objectives are :
- People-Centric To develop as one of the retail luxury marketers that are innovative and
- Brands Builder The build the brand to be the most LOVED BRAND in Malaysia through innovative products and services as well as responsible beauty initiatives to raise the brand equity
- Consumer Obsessed Constantly listening to customer s own needs and preferences, assessing our goals and plans to personalise the customer s journey to curate a delightful experience with
- Digitally Minded Accelerate digital transformation into all marketing and media activities with customers experiences and need as core operating
- Responsible Beauty Committed Be responsible with the source of marketing vendors and making sustainability part of our life
MANAGEMENT
If any,
-Direct team size and positions (N-1): 1
-Total team size (N-1, ): 2
Main internal relations of this position:
- Trade Marketing/ VM / Brand / CRM team
- Supply Chain, Training, Finance, Sales & Operation teams
- Regional Marketing APAC team, Regional Digital APAC Team
Main external relations of this position:
- Agencies, vendors
ROLE AND AREA OF RESPONSIBILITIES
Digital Media Planning
Lead in digital media strategy and execution which will promote the Brand, products and services with engaging and personalized content that is relevant to the target audiences
Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
Optimize search (paid and organic), SEO effectively support the e-commerce business and digital campaigns to generate awareness and promote the Brand, product and service launches, events, et
Provide analysis and reporting on digital campaigns and placements, website traffic, social media impression and email campaigns
Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including program development including P&L assumptions, program approval documents, marketing brief process, implementation and coordination across channels, internal communications to the fiel
Measure and report performance on all digital campaigns and assess against objectives (ROIs) such as engagement level, time spend, conversion, et
Lead in managing media agencies, both online and offline, digital and creative agencies to ensure agencies meet all media KPIs
Keep abreast of new social media sites, web technologies, and digital marketing trends and implement these new technologies to enhance brand awareness in the digital space
Manage and maintain all aspects of the Digital Media budget including invoice payment, accruals, forecasting, expense reconciliation and audit
Communication Planning & Adaptations
Working with regional to gauge the acceptability of Global communication materials in relation to the local Marketing
To adapt the communication materials as deemed appropriate and in line with local market cultural and regulatory acceptanc
Involve in local content creation and insighting to ensure the content appeals to the right target audience in its respective touch
Influencer Management
Negotiate deals and campaigns with influencers / agency
Oversee influencer strategy and objectives with the overview of paid,owned, earned platform to achieve the brand communication
Working closely with the team to identify the right influencers to collaborate with the brand ( from micro to A listers influencers )
Talent Development
Continuously coach and guide Digital Continually review performance and build robust teamwork environment
**Other responsibilities may be added to the above, which are consistent with the title DIGITAL & COMMUNICATIONS The above statements reflect the general details considered necessary to describe the principles functions of the job It should not be considered as a detailed description of all the work required in the capacity of this rol
Requirements Bachelor Degree in marketing or equivalent
Minimum 5 years digital experience in FMCG or Digital media agency with a least 2 years in managerial level
Understanding of both traditional and digital media, with experience collaborating/ working alongside media and PR agencies
Self-motivated with strong operational discipline to deliver against financial budgets, timelines and ROI objectives
Experience measuring performance, creating dashboards, and drawing insights for further optimisation, using analytics tools such as Google Analytics, etHighly number drive
Knowledgeable of Malaysia digital scene and has strong networking within the Malaysia digital scen
Fluent in English and Bahasa Malaysia, with other languages is an added advantag
Strong communication, proactive initiative/follow-through, leadership and self-motivating
Proven track record in successfully driving sales and profit growth; Comfortable with numbers, sharp analysis and synthesis skills
Excellent organisational, project management and time management skills
Highly operational and entrepreneurial role, the candidate should be tenacious and have a hands-on approach to business
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