Social Media Marketing Specialist
2 weeks ago
المهام الأساسية:
1. استراتيجية الإعلان على وسائل التواصل الاجتماعي: تطوير وتنفيذ استراتيجيات شاملة للإعلان على وسائل التواصل الاجتماعي عبر منصات مختلفة مثل Facebook وInstagram وTwitter وLinkedIn وTikTok و Snapchat وغيرها، بما يتناسب مع جمهورنا المستهدف وأهدافنا التسويقية.
2. إدارة الحملات الدعائية والتسويقية: إنشاء الحملات الإعلانية وإدارتها باستخدام أدوات رائدة في الصناعة، بما في ذلك Twitter Ads، وإعلانات Google، وإعلانات LinkedIn، وغيرها. يتضمن ذلك تخصيص الميزانية واستهداف الجمهور وكتابة الإعلانات وإنتاج وتنسيق المحتويات الإبداعية.
3. تحليل الأداء: مراقبة أداء الحملة وتحليله باستخدام أدوات التحليلات مثل Google Analytics و Pixel والأنظمة الأساسية الأخرى ذات الصلة لاتخاذ قرارات مستندة إلى البيانات وتحسين أداء الإعلان لتحقيق عائد استثمار أفضل.
4. اختبار A/B: إجراء اختبارات A/B بشكل مستمر باستخدام منصات مثل Optimizely أو أدوات مشابهة لتحديد ما يلقى صدى أفضل لدى جمهورنا وإجراء التعديلات اللازمة لتحسين فعالية الإعلان.
5. تصميمات الإعلانات: تعاون مع فريق التصميم لتطوير تصميمات إعلانات جذابة بصريًا باستخدام Adobe Creative Suite أو برامج تصميم مماثلة، مما يضمن توافقها مع إرشادات علامتنا التجارية.
6. إدارة الإنفاق الإعلاني: يمكنك إدارة ميزانيات الإعلانات وتحسينها بفعالية، مما يضمن أقصى عائد على الاستثمار وفعالية من حيث التكلفة من خلال أدوات مثل SEMrush أو Sprout Social أو ما شابه ذلك.
7. مواكبة التطورات: مواكبة التطورات بأحدث الاتجاهات والتغييرات على منصات الوسائط الاجتماعية، بالإضافة إلى تقنيات وأدوات الإعلان الناشئة، وضبط الاستراتيجيات وفقًا لذلك.
المؤهلات والخبرات المطلوبة
- يفضل درجة البكالوريوس في التسويق أو الإعلان أو أي مجال ذي صلة.
- خبرة مدتها لا تقل عن سنتين ولا تزيد عن خمس سنوات بحد أقصى مثبتة في إدارة الحملات الإعلانية على وسائل التواصل الاجتماعي عبر منصات متعددة.
- إتقان أدوات ومنصات الإعلان على وسائل التواصل الاجتماعي الرائدة في الصناعة (مثل Twitter Ads Manager وإعلانات Google وإعلانات LinkedIn وإعلانات Snapchat وإعلانات Tiktok وما إلى ذلك).
- مهارات تحليلية قوية والقدرة على تفسير البيانات لاتخاذ قرارات مستنيرة.
- مهارات اتصال وكتابة ممتازة.
- الإبداع للتصميم باستخدام برامج مثل Adobe Creative Suite.
- الإلمام بتكنولوجيا الإعلان وأدوات التحسين (مثل SEMrush وSprout Social وOptimizely).
- تعتبر الشهادات ذات الصلة في مجال الإعلان على وسائل التواصل الاجتماعي (مثل Facebook Blueprint وشهادة إعلانات Google) وغيرها من المنصات مزايا تفضيلية.
A real estate development company that will soon be listed in the parallel public joint stock market seeks to appoint a social media marketing specialist to manage and implement the company's marketing tasks based on the latest practices in the market.
Basic tasks:
1. Social Media Advertising Strategy: Develop and implement comprehensive social media advertising strategies across various platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, etc., appropriate to our target audience and marketing objectives.
2. Advertising and Marketing Campaign Management: Create and manage advertising campaigns using industry-leading tools, including Twitter Ads, Google Ads, LinkedIn Ads, and others. This includes budget allocatio
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