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Research and Insights Manager
2 weeks ago
The Research and Insights Manager leads the design, delivery and ongoing review of data analysis and research to ensure accurate and transparent analytical information is available across the planning pipeline.
The Research and Insights Manager is responsible for providing fact based intelligence to support business decision making. The role is varied and addresses, competitor analysis, customer insights, consumer research and product development management.
Key Accountabilities:
- Lead development of data analysis and capabilities that drive evidence-based decision making.
- Lead the development and delivery of meaningful and actionable analytics that inform and influence DPE executive decision making around Housing.
- Manage stakeholder relationships through effective communication, negotiation, and issues management to ensure stakeholders are engaged throughout the project and project deliverables are met.
- Facilitate the provision of a range of analytical outputs using available business intelligence tools to deliver meaningful and accurate housing information.
- Plans manage and monitor projects assigned to the team to ensure project outcome and/or expectations are achieved.
- Develop a hub of intelligence that supports business decision making addressing customer, competitor and product insights.
- Conduct ongoing competitor analysis (pricing, product, distribution, promotions).
- Develop surveys and conduct consumer research as required (qualitative and quantitative).
- Analysis and track customer experience/ NPS. and consumer insights.
- Develop an ongoing brand tracker.
- Act as hub for all product development ideas, including product testing & align to segmentation strategy.
- Support in marketing campaign ROI tracking.
- Develop marketing dashboard linking output to business objectives.
- Other project development work as required in a startup business.
Key challenges:
- Managing complex and diverse program requirements in an environment characterized by competing priorities and legislative frameworks.
- Ensuring data quality and integrity with analytical outputs and data sources.
- Identifying and working with a diverse range of stakeholders across portfolios and fostering strong linkages across the Department
Qualifications:
- Bachelor's degree in Computer Science, Software Engineering, data analytics or a related field (or equivalent experience).
- 8-12 years experience in market research.
- Excellent problem-solving skills and attention to detail.
- Effective communication and collaboration skills.
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