Marketing Manager

3 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia LAWAZEM Full time

Job Overview:

Roles and Responsibilities:

  • Develop and implement comprehensive marketing strategies aligned with company objectives.
  • Identify target audiences, market trends, and competitive landscape to create impactful campaigns.
  • Plan, execute, and oversee marketing campaigns across various channels, such as digital, social media, print, and events.
  • Monitor campaign performance and optimize strategies based on data insights.
  • Conduct market research to understand customer needs, preferences, and behaviors.
  • Use datadriven insights to refine marketing strategies and identify new opportunities.
  • Interpret data to identify trends, patterns, and key performance indicators (KPIs).
  • Define and track relevant KPIs for each campaign, such as conversion rates, clickthrough rates, return on investment (ROI), engagement levels, and customer acquisition costs.
  • Generate regular and ad hoc reports that showcase the performance of campaigns.
  • Create visualizations and summaries that communicate complex data to stakeholders in a clear and understandable manner.
  • Collaborate with the marketing team to design A/B tests and assess the impact of different campaign variations. Provide insights on which elements drive better results.
  • Use data insights to provide recommendations for optimizing campaigns.
  • Work with the marketing team to refine targeting, messaging, and other campaign elements.
  • Manage the marketing budget effectively, allocating resources to various initiatives and ensuring optimal return on investment.
  • Collaborate with sales, product, and design teams to ensure alignment of marketing strategies with overall business goals.
  • Provide input to product development based on market feedback.
  • Lead, mentor, and develop the marketing team. Provide guidance, training, and feedback to help team members excel in their roles.

Requirements:

  • Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
  • Proven experience in marketing roles, with a track record of successful campaign management.
  • Strong understanding of marketing principles and best practices.
  • Proficiency in digital marketing tools and platforms.
  • Creative thinking and ability to generate innovative ideas.
  • Excellent written and verbal communication skills.
  • Strong analytical and data interpretation skills.
  • Leadership and team management abilities.
  • Strong organizational and project management skills.


Strong PR skills
  • Adaptability and ability to thrive in a fastpaced environment.
  • Experience in B2B or B2C marketing is a plus.
  • Fluent English speaking, reading and writing


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