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International Lead
2 weeks ago
About GMG:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors.
Today, GMG's investments span across four key verticals:
GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods.
Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world's most successful and respected brands in the well-being sector.
Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.About the Role:
The role holder will be responsible to grow brand/category market share across the GCC Region through provision of an effective and innovative product portfolio.
The role is responsible for contributing to Business Unit's overall brand/category strategy from a distribution perspective for new markets, as well as partnering and maintaining key relationships with principals for brands/categories managed and maximizes sales and profitability in new markets.
Key Responsibilities:
- Understanding the Export/Commercial Market of our Brands/ Products in the New Market and build a strategy to drive sales from the assigned brand/category by developing comprehensive business plans
- Developing new markets for the Export/Commercial business in the Middle East region and build a database of potential export customers and create an understanding on the country specific compliance and feasible operations
- Promoting and managing customer profile and market analysis of existing partners and develop, manage periodic marketing activity for the Export territories.
- Leads and oversees the buying requirements and formulates buying plan and budget for the brand/category and ensures proper monitoring of orders based on the buying plan and followups on merchandise delivery as per the plan
- Monitors and analyses business performance by brand/category sales, sellout, gross margin and turnover and translates insights into key selling points, or category opportunities
- Manages and tracks brand/category sales planning and forecasting processes and ensuring the sales targets are achieved consistently.
- Ensures effective 'in season' management for the given brand/category of products (stock balancing, markdown management, stock analysis, stock vs sales performance).
- Studies trends from historical data around brand/category sales and market research to assist in the overall planning process
- Ensures optimum utilization of customer research information to guide brand/category export decisions, including decisions on the introduction of new products, product assortment, promotion and pricing of products in the store
- Ensures access to market intelligence through various sources on competition pricing and business and analysis of trends which may impact the Business Unit
- Manages the relationship and liaises with principals/supplies on matters relating to price negotiations, product launches, marketing campaigns, forthcoming offerings and events
- Analyses sales related data for products within the brand/category portfolio and provides insights into enhancing potential sales opportunities
- Ensures development and reporting of the category review reports on quarterly basis
- The role will involve travelling to the various sectors on a regular basis as part of Market Identification and Portfolio Building Strategy.
Requirements:
Educational Qualifications & Certificates:
- Bachelor's degree in Business Management/ Marketing or equivalent
- Master's degree in Buying and Merchandising
Experience:
- A minimum of years of UAE Experience with at least 4 years in managing brand/category of Skincare, Fitness, Wellness and Nutrition products across GCC Regions.
- Additional experience of dealing with Regulatory functions.
- Knowledge of 3PL.
- Endtoend business set up experience.
Required Professional Skills:
- Product/category/brand knowledge
- Industry Knowledge
- MS Office and tools
- Analytical skills
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