PR/Communication Lead

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia resal Full time

Key responsibilities:

  • Develop and execute comprehensive PR and communication strategies to enhance Resal's brand presence and reputation.
  • Create engaging content for press releases, articles, blog posts, social media platforms, and other communication channels.
  • Build and maintain relationships with consumption terminals, media outlets, and industry influencers to secure media coverage and positive exposure.
  • Act as the primary point of contact for media inquiries and manage media relations, including drafting responses, coordinating interviews, and facilitating media partnerships.
  • Monitor media coverage and industry trends, and provide regular reports and analysis to the management team.
  • Collaborate with cross-functional teams to ensure consistent messaging and alignment with business objectives.
  • Effectively manage relationships with third-party or / and agencies, such as PR firms or creative agencies, ensuring clear communication, collaborative workflow, and timely deliverables.
  • Plan and execute PR events, product launches, and media briefings, ensuring maximum media attendance and coverage.
  • Manage crisis communications and develop proactive strategies to address potential issues.
  • Oversee the development and distribution of marketing collaterals, press kits, and other communication materials.
  • Stay up-to-date with industry trends, competitors, and best practices in PR and communication.
Requirements
  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • Proven work experience 3- 5 years as a PR/Communication Lead or in a similar role, preferably in the technology or fintech industry.
  • Strong understanding of PR strategies, media relations, and digital communication channels.
  • Excellent written and verbal communication skills in both Arabic and English.
  • Exceptional storytelling and content creation abilities.
  • Experience in crisis management and handling media inquiries.
  • Strong network of media contacts and industry influencers.
  • Ability to work in a fast-paced start-up environment and manage multiple projects simultaneously.
  • Strong organizational and project management skills.
  • Proficiency in social media platforms and knowledge of digital marketing trends.

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