Enhertu Brand Manager

2 weeks ago

Jeddah, Makkah Province, Saudi Arabia AstraZeneca Full time

JOB TITLE

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Enhertu Brand Manager

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Location:
Jeddah or Riyadh

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ABOUT ASTRAZENECA

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AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world's most serious diseases. But we're more than one of the world's leading pharmaceutical companies.

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ROLE SUMMARY

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For existing brands and new launches: To manage, strategize and implement the promotion, pricing, and positioning though out PLC (Product Life Cycle), including effective resource allocation, to optimize sales and profits in line with AstraZeneca global directions, local markets needs and Sales and marketing code of conduct

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What you'll do

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Develop for both new and existing products a market analysis, which involves a thorough understanding of the marketplace in which the product competes and any influencing factors that may affect the market and the product. Identify and evaluate market opportunities and challenges and develop solution-oriented strategies or programs.

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Identify the impact of the industry shifts and trends and appropriately respond from a marketing perspective.

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Adapt marketing frameworks to interpret the internal and external environment of the product.

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Specifying market requirements for current and future products by conducting market research supported by customer visits.

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Analyse the IMS data for the trends, market share, growth, etc., and discuss your action plans with the Sales function to further improve the performance in the marketplace.

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Prepare an annual marketing plan with specific goals and tactics. Drive the marketing activity across all functions to ensure the results are achieved.

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Plan and prepare a long-term strategic plan for products, monitor progress, and modify as appropriate

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Develop Sales forecasts and ensure marketing intelligence/tracking systems are in place to monitor sales performance. Review the marketing programs and identify new programs to meet the goals and revenue objectives when necessary.

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Lead the development and implementation of the operational plan for the strategic products with the help of the Medical and Sales functions and incorporate them along with the Marketing plan.

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Develop and review sales promotional materials and marketing programs and ensure they support the annual marketing plans and strategies.

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Develop and effectively communicate core global branding, marketing messages, and product positioning statements across all functions.

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Develop communication materials regardless of media and the related media planning used to help communicate the product position to various internal and external target groups.

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Effective management of product P&L and ensure maximum ROI for every marketing activity.

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Train the field force in areas related to promotional claims, positioning, handling of promotional materials, and defining the strategy and tactics. Ensure to get feedback from the market through field force on promotional campaigns, competitor activities, and claims, etc.

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Maintain and develop a network of KOL's and organize meetings of the advisory board from the point of view of promotional activity.

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Have a list of customers who will be met on a regular basis. Go on double visits with the Medical representatives to identify how the message is delivered and the market perception of the campaign.

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Conduct local meetings/roadshows by inviting speakers from outside, and sponsor delegates to the regional and standalone meetings in consultation with the Marketing and Sales Managers.

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Essential for the role

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Bachelor's in medical related field

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Minimum 5 years within Pharmaceutical Sales with at least 2 years of experience within AZ with a strong track record.

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English required

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Microsoft Office Skills

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Marketing and financial-related Skills

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Good communication and interpersonal skills

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Good leadership and influential Skills

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Good negotiation Skills

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Presentation Skills

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Desirable for the role

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Arabic is preferable

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Preferably having an MBA or all related marketing studies/degrees

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Specialty Care experience is preferable (e.g., Oncology).

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Why AstraZeneca?

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At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There's no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We're on an exciting journey to pioneer the future of healthcare.

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So, what's next?

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- **Are you already imagining yourself joining our team? Goo

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