Creativity Strategy Lead

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Snapchat Full time
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.


Snapchat is the camera used by millions of people every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly curated content from top publishers.

In short, we are a passionate team working hard to build the best platform in the world for communication and storytelling.

We're looking for a Creative Strategy Lead to join Team Snapchat.

You'll work as part of a close-knit team, in a fast-paced and collaborative environment, where culture is just as important as impact.

Your role will be to partner and build long-lasting relationships with some of biggest clients in the region, and to create, own and drive high-profile, newsworthy and best-in-class creative campaigns on Snapchat.

To achieve this, you will excel in conversations with senior marketing and creative decision-makers - and ideally, will already have some good connections in this space.

Through your work, and your thought-leadership, you will cement and further grow Snapchat's positioning, proving the value of the platform as a necessary media partner and unmissable creative opportunity; a platform that has the right scale, the right products and the right audience to help deliver against all key marketing and communications objectives.

We expect you to become a leading voice and thought-leader in the Saudi market, specifically when it comes to Augmented Reality (AR) and mobile storytelling on Snapchat.


You will need a curious and creative mind, the ability to inspire and persuade, and a passion for thinking outside the box.

You will have worked extensively in digital and mobile advertising and content - and have a clear and coherent opinion on the ways mobile technology can fundamentally impact the relationship between brand and consumer.

The pace of change and innovation at Snap is rapid and relentless. If you prefer structure and predictability, this may not be the right opportunity for you.

What you'll do:

  • 75% as an individual contributor Come up with the ideas and strategy, proactively and reactively, to help close and upsell be ready and willing to roll your sleeves up. You'll need to build decks and present during pitches. You will be directly accountable for supporting sales revenue targets within your market and verticals In partnership with the Business Lead, develop a strong, persuasive narrative for the role Snapchat, and specifically Augmented Reality (AR), can play for clients across the Government and Telco verticals taking into account key calendar, cultural and everyday human moments Drive the quality of Snapchat creative output across the vertical, and more broadly, across the Saudi market Identify opportunities to further develop the creative ecosystem around vertical video, but more importantly, around AR scaling and automating ideation, concepting and production of AR from a network creative agency, independent creative agency, creative partner agency and individual Lens Creator perspective Work closely with Marketing Science to ensure effectiveness is being measured and quantified Work closely with PR and B2B marketing to deliver relevant thoughtleadership pieces and case studies; you will also need to represent your region, market and vertical at large client/agency industry events, and write thoughtleadership articles In English and Arabic Work closely with Product Marketing to give creative input on new advertising solutions Collaborate with other Creative Strategy team members, locally and globally, to ensure best practices are being shared and crosssell opportunities identified Cultivate creative agency partnerships at the senior level to drive wide understanding and adoption of Snapchat creative solutions

Minimum qualifications:

  • BA in marketing, communications, business management, or related area of study
  • Fluent in Arabic and English written and spoken
  • Deep understanding of the cultural norms and nuances of Saudi Arabia from both a brand and audience perspective 10+ years of experience in brand marketing/advertising or another related field with Saudibased Government entities and/or Telcos 3+ years of previous management experience

Preferred qualifications:

  • Deep understanding of brand marketing and how to build brilliant strategies to solve for business needs across a range clients especially Saudibased Government clients
  • Track record of leading the development of exceptional creative campaigns, individually or as part of a team
  • Exceptional ability to understand and solve for any advertiser challenge
  • Expertise at commanding a room and succinctly articulating thoughtleading advertising solutions especially in Arabic
  • Proven ability to juggle

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