Area Marketing Specialist, Riyadh Ksa

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia Bulgari S.P.A Full time

Position:

BVLGARI IS THE MAGNIFICENT AND CONTEMPORARY ROMAN HIGH JEWELER.

Since 1884, our creations inspired by Rome Heritage reflect extraordinary colored gemstones combinations, as well innovation and magnificence.

In order to complete our team driven by excellence and the commitment, of creating a working environment achieving full customer satisfaction, Bulgari Middle East is looking for his future:

Area Marketing Specialist, Riyadh KSA

Reporting to:
Country Brand Director


Profile:


Manage and develop the local marketing plans and guidelines ensuring quality, time to market and being the point of reference for internal departments (central and local) and external suppliers.

Main Accountabilities

  • Contribute to develop the local marketing strategy along with head office based in Dubai
  • Contribute to develop relevant local marketing projects, acting and integration between digital and offline communication.
  • Implement Marketing Plans at local level and give feedback to central marketing about the local implementation of worldwide marketing plans (i.e. product launch)
  • Coordinate the development of marketing materials (customer relationship management, below the line...)
  • Plan and organize local events and promotions
  • Perform competition analysis nased on central guidelines and interpret results recommending relevant actions to marketing team in HO with the objective of expanding business opportunities (i.e. new markets)
  • Perform sales analysis in cooperation with Retail departments.
  • Monitor expense and profitability of local marketing initiatives
  • Act as a reference poing for all Customer Relationship Management activities
  • Monitor the profitability of onetoone marketing activities and Support store managers in the implementation of Customer Relationship Management activities
  • Ensure that all direct customers activities are correctly registered in the systems for reporting and analysis purposes
  • Create trend reports and provide competitive analysis and research to business unit
  • Coordinate the local adaption of digital materials
  • Visit Point Of Sales and give/collect feedback (to store and to Local Team)
  • Develop, implement and monitor local support budget, in line with central guidelines.

Additional information:

Technical skills

  • Project management and Planning techniques
  • Budget and reporting techniques
  • Marketing techniques, tools and channels
  • IT Applications (Office, Internet Search Engines, specific tools)

Soft skills

  • Customer Orientation
  • Flexibility
  • Business awareness
  • Analysis
  • Innovation

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