Associate Loyalty Program Director

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia Red Sea Global Full time

Be the change. Join the world's most visionary developer.

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel.

We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.

Join RSG and be part of the positive change for Saudi Arabia and the world.

Job Purpose

  • The Loyalty Program Associate Director is responsible for developing, implementing, and managing the destination brands loyalty program.
  • This will likely not be a points program but rather the ability to recognize and reward our best guests. It will likely combine both an internal recognition program with assessment of partner programs like Saudi rewards.
  • This position requires expertise in customer relationship management, data analytics, and program design to create a compelling and effective loyalty initiative that drives repeat visitation, increased share of wallet, and brand advocacy among the target customers.
  • The Director will work closely with cross-functional teams to ensure the loyalty program is fully integrated into the overall marketing and customer experience strategies

Job Responsibilities

Strategic Contribution

  • Develop and execute the long-term vision and roadmap for the company's loyalty program, in alignment with the broader business and marketing objectives.
  • Establish and maintain strategic partnerships with travel, hospitality, and retail brands to enhance the loyalty program's value proposition and expand reward options.

Leadership

  • Build and lead a motivated, engaged and competent team, by setting priorities and objectives, managing performance, and providing ongoing feedback and coaching to meet the functional challenges and goals, while ensuring succession planning is managed.
  • Serve as a role model to ensure employees' awareness and commitment to the overall vision, mission, values, fundamentals and strategy to establish a highly engaged and motivated human resources, and continuously improve performance.

Budget

  • Lead the preparation of the loyalty program development and implementation budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified, and potential performance improvement opportunities are capitalized upon.

Loyalty Program

  • Design the loyalty program strategy, structure, including membership tiers, reward types and approach, to maximize customer engagement and retention.
  • Oversee the implementation and ongoing management of the loyalty program technology platform (working with the Connected Visitor Team), including the customer-facing mobile app or website.
  • Analyze program performance data, including member enrollment, engagement, and lifetime value, to identify opportunities for optimization and growth.
  • Collaborate with sales, and customer service teams to integrate the loyalty program into broader customer acquisition, engagement, and retention initiatives.
  • Develop and implement targeted marketing campaigns and personalized communications to drive loyalty program enrollment, usage, and advocacy.
  • Design and build a team of loyalty program professionals, providing coaching, mentorship, and performance management consistent with the strategy and approach that is developed and approved first.

Policies, Systems, Processes, Procedures, Standards and Reports

  • Follow all relevant functional policies, processes, standard operating procedures, and instructions to ensure that work is carried out in a controlled and consistent manner.

Safety, Quality & Environment

  • Apply safety, quality and environmental management policies, procedures, and controls to ensure employee safety, legislative compliance, delivery of high-quality products/service and a responsible environmental attitude.

Continuous Improvement

  • Contribute to the identification of opportunities for continuous improvement of department's systems, processes and practices considering 'international best practice', improvement of business processes, cost reduction and productivity improvement

Job Requirements:

Qualification and Experience

  • Bachelor's degree in marketing, business, or a related field.
  • Master's or MBA (Preferred)
  • Minimum 10 years of experience in marketing roles, with at least 5 years in Loyalty Programs management
  • Proven track record of designing and implementing successful loyalty programs that drive measurable business outcomes.

Skills

  • Deep understanding of Loyalty and Recognition programs, particularly in the luxury space. (luxury retail, credit cards, airlines, private jets)
  • Experience with luxury concierge service management preferred.
  • Expertise in customer data analysis (including lifetime value), segmentation, and personalization to deliver tailored loyalty experiences.
  • Strong strategic planning, project management, and problem-solving skills.
  • Excellent communication, negotiation, and relationship-building abilities to collaborate with internal and external stakeholders.
  • Proficient in loyalty program technology platforms, customer data management, and data visualization tools.
  • Understanding of the destination tourism industry and its unique customer behaviors and preferences.

Job Context

  • Associate Loyalty Program Director will primarily be based in RSG HQ and may need to travel as needed

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