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Hybrid Strategist
4 weeks ago
Johannesburg, Gauteng, Saudi Arabia
Publicis Groupe
Full time
The Job Description:
- In this position you will be expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.
- This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders Zenith Strategists are expected to direct, inspire and add value at every turn.
- A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
- In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage.
- Some working outside the standard working hours may be necessary.
Daily Activities:
- Attend internal and external client status meetings
- Advise on strategic media direction
- Maintain the planning investment calendar
- Brief the ATL & OOH planners when required
- Produce media recommendations using data
- Produce one annual media strategy
- Produce reach curves and optimization analyses for strategic input
- Provide guidance and analysis on the best performing titles, channels, programs and stations for optimal delivery.
- Produce digital media schedules
- Brief digital media execution into Ad Operations, using Power Hub
- Chase outstanding creative
- Deliver proof of life
- Ensure the planner is updating the Mediatool environment
- Produce and deliver Post Campaign Reports with the ATL media planner
- Respond to Global Report Requirements
Qualifications:
- Telmar Advanced
- Excel Intermediate
- Power Point Intermediate
Experience:
- At least 5 years of ATL media strategy and 3 years digital planning experience