Multi-Brand Education Manager PPD Re-Advertised

3 weeks ago

Johannesburg, Gauteng, Saudi Arabia L'Oréal Full time

RESPONSIBLE FOR:

  • The multi-brand education community & strategy for the Professional Products Division Brands include: Kerastase, Redken, L'Oreal Professionnel, Matrix, Pureology, Mizani
  • Transforming the Education function in country
  • Reinventing the function as a stylist-driven ecosystem powered by personalised stylist data at scale

KEY STAKEHOLDERS:

  • PPD GM and Mancom
  • Education community
  • Brand & Commercial teams
  • External stylists & customers
  • External stakeholders of the profession

KEY JOB ACCOUNTABILITES:

Education Transformation:

  • Defines the strategic direction and roadmap for this transformation in South Africa, ensuring stylists' needs are at the heart of a flexible O+O experience Online + Offline
  • Inspires and leads the internal and external education community in the digital and social transformation of the function LSA implementation, upskilling, career paths....
  • Defines the right organizational structure educators & freelancers
  • Strategises and optimises our interactions with stylists, to increase education reach and amplify its impact, turning our education into a strong business / growth driver and engagement / advocacy driver
  • Identifies and scales-up the opportunities for return on investment of education across the PPD brands
  • Propose, pilot and analyze relevant education indicators
  • Driving the development and leading the upskilling of business acumen within our professional community and industry.
  • Responsible for the School strategy, support and implementation plan
  • In charge of Education P&L shift
  • Team leadership and development

Multi Brand:

  • Generates multi-brand education, content and co-ordinates brand content
  • Manages academies allocation, strategy in a multi-brand approach
  • Ensures consistent execution across brands
  • Be the spokesperson for PPD on issues concerning the profession

Access:

  • Drives implementation of the Access platform as a strategic growth driver and prepares its transformation to a social selling platform
  • Leads an editorial content strategy to deliver best-in-class digital content to engage and educate our stylist via the Access platform
  • Implements a data tracking strategy, using Access and other tools, to provide stylists with personalised solutions and the business with data insights which generate sales

Management:

  • Expert community Lead for Education Managers across brands
  • Leads and animates functionally
  • Reports to PPD GM
  • Sits on PPD Mancom

TECHNICAL & PROFESSIONAL COMPETENCIES REQUIRED:

  • Elevates customer experience & Service attitude – fosters empathy, knows customer profiles & transmits customer-centricity
  • Strong experience in hairdressing & or beauty experience – Managing team of educators / BA's etc – with a training focus and upskilling passion
  • Knowledge of brands' identities and value propositions & knows selective beauty universe
  • Ability to strategize education to support PPD's overall strategy & go to market
  • Drives business through service & retail education – aligned to business priorities. Co-operates with 360◦ internal & external stakeholders guaranteeing a consistent customer experience.
  • Designs, transmits & empower – designs appropriate learning solutions for customer experience; delivers & transmits educational content; provides personalized follow-up & coaching; animates learning communities with passion.
  • Collaboration
  • Ability to influence
  • Strong customer service and communication skills
  • Analytical & data management skills
  • Awareness of latest digital trends
  • Understanding of social media levers
  • Proven people leadership capability and experience necessary

L'ORÉAL COMPETENCIES

  • Innovator
  • Strategist
  • People Developer
  • Integrator
  • Entrepreneur

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