Social Media Manager

3 weeks ago

Tabuk, Saudi Arabia NEOM Full time
Overview

 Position

Social Media Manager

Job Code

Reports to

Head of Social Media

Direct Reports

Division/Section

Marketing

Department

Digital & Social

Sector

Marketing

Job Family

Marketing

Role Purpose

The Social Media Manager is responsible for the development and implementation of social media activities and plans for the @NEOM handles across 7 channels; reflecting the broader NEOM marketing and communications strategy. The role requires close collaboration with a variety of teams across Digital, Media, Brand, Content, Campaigns, and Experiential Marketing in addition to NEOM's Sectors and Regions. This is a career-defining opportunity to work on the most ambitious project in the world and manage one of the most active brands on social media in the region.

Key Accountabilities & Activities

Operational

  • Work with the Social Media HOD on the implementation of the social media strategy across NEOM's 7 social media channels.
  • Conceive, create, and execute innovative social media marketing campaigns to deliver brand affinity and increased consumer engagement.
  • Develop, plan and execute quarterly hub social media series to grow NEOM's community across all channels and increase organic engagement and reach.
  • Serve as the primary point of contact with the appointed social media agency and manage day-to-day communications and deliverables.
  • Work with regions, sectors, and other internal stakeholders across the organization to support and amplify their activities on Social.
  • Work closely with the marketing campaigns team to manage the development of surrounding social content that is bespoke to each channel.
  • Work closely with the Partnerships Marketing teams to develop a joint social media campaign for NEOM's commercial partners.
  • Ability to re-purpose social media content for different social media platforms based on a deep understanding of how content is consumed differently on each channel
  • Ideation on quick wins and reactive/agile content creation
  • Develop and manage relationships with 3rd party vendors such as agencies, production houses, and adaptation partners.
  • Effectively manage NEOM's social media reputation through world-class community management, moderation, social listening, and social care.
  • Develop NEOM's domestic social influencer/creator strategy and work on influencer outreach programmes.
  • Manage NEOM's employee advocacy programme and ensure successful adoption of the platform.

Background, Skills & Qualifications

 Knowledge, Skills and Experience

  • 8+ years of concentrated experience with social media channels and deep understanding of digital marketing; proven ability to significantly drive engagement and conversion.
  • Deep understanding of the Saudi social media scene, culture, and trends but also experience with working on global social media campaigns for international markets
  • Strong understanding of social media measurement and insights as well as overall digital analytics
  • Proven experience working on influencer marketing campaigns
  • Social Media experience within Tourism, FMCG, Retail/Property or hospitality industry.
  • A proven track record in agency management and internal stakeholder engagement.
  • Excellent project management skills
  • Creative thinker who can be both innovative and execution-oriented
  • Able to work in an ambiguous, 'internet-speed' environment
  • Strong interpersonal skills and demonstrated ability to influence management
  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously
  • Excellent team player and interpersonal skills.
  • Ability to work under pressure and on tight deadlines in a fast-paced environment

Qualifications

  • Degree, Marketing / Digital Marketing, Communications or Media
  • Relevant industry qualifications

COMMUNICATION - MAIN STAKEHOLDERS

Internal

External

Head of Social Media, Director of Digital, Exec Director Marketing, Director of Brand Marketing, Sector Marketing, Research, Marketing Partnerships

Agencies, 3rd party partnerships, 3rd party providers of technology

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