Exhibition Director

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Messe Frankfurt Middle East Full time

Messe Frankfurt is one of the world's largest and most respected trade fair organizers, renowned for delivering world-class exhibitions and conferences that drive industry growth. As part of our expansion into Saudi Arabia, Messe Frankfurt Middle East is launching a brand-new, large-scale trade event, bringing our global expertise to the Kingdom and creating a dynamic platform that connects businesses, industries, and innovation. Our commitment to supporting Saudi Arabia's Vision 2030 means we are dedicated to fostering networking, knowledge exchange, and commercial success through impactful exhibitions.

Messe Frankfurt Middle East is seeking an experienced Show Director to lead the successful launch of a major new exhibition in Saudi Arabia. This senior leadership role requires a visionary professional with a proven track record in launching and scaling large-scale exhibitions, driving sales, revenue, and industry relationships, while ensuring the event's long-term success.

Key Responsibilities

Strategic Sales & Business Development

  1. Develop and implement innovative sales strategies to drive revenue and market penetration.
  2. Build and nurture strong relationships with key industry stakeholders, trade associations, and government agencies.
  3. Identify and secure strategic partnerships and sponsorship opportunities to enhance the show's commercial success.
  4. Oversee exhibitor acquisition, ensuring a strong and diverse exhibitor profile that aligns with market needs.

Event Management & Growth

  1. Lead the overall planning and execution of the new exhibition, ensuring a successful launch and sustainable growth.
  2. Conduct in-depth market research and analysis to position the event competitively within the industry.
  3. Collaborate with marketing, content, and operations teams to develop compelling promotional campaigns and conference programs.
  4. Strategically design show floor plans to optimize exhibitor and visitor experiences while maximizing revenue potential.

Stakeholder & Team Leadership

  1. Build and lead a high-performing sales and project management team, setting clear objectives and growth plans.
  2. Establish and maintain strong partnerships with global sales agents and key stakeholders.
  3. Work cross-functionally with internal teams (Marketing, Operations, Finance, IT) to ensure seamless event execution.

Financial & Budget Management

  1. Develop accurate budget forecasts and ensure cost-effective event delivery.
  2. Monitor sales performance, providing regular reports and strategic recommendations to senior management.
  3. Oversee exhibitor promotional marketing and PR budgets to drive awareness and participation.

On-Site Event Execution

  1. Ensure a seamless exhibitor and visitor experience from build-up to teardown.
  2. Manage VIP arrangements, exhibitor services, and sales partner engagement.

What We're Looking For

Education & Experience

  1. Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
  2. Minimum of 5 years in sales and event management, with at least 2 years in a senior leadership role within Saudi Arabia.
  3. Proven experience in launching and scaling large-scale exhibitions in a competitive market.

Skills & Attributes

  1. Demonstrated ability to develop and execute successful sales and growth strategies.
  2. Strong leadership and team management skills.
  3. Excellent negotiation, relationship-building, and presentation abilities.
  4. Highly organized, analytical, and detail-oriented.
  5. Resilient under pressure, proactive, and solution-driven.

Why Join Us?

At Messe Frankfurt Middle East, we offer an exciting opportunity to shape and lead the launch of a major new exhibition in one of the region's fastest-growing markets. If you're a results-driven professional with a passion for building world-class trade events, we'd love to hear from you

Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Business Development, Project Management, and Strategy/Planning
Industries
  • Events Services
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