Senior Media Planner

3 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Dentsu International Full time

Senior Media Planner

Location: Riyadh

Time Type: Full time

Contract Type: Permanent

Posted On: 16 Days Ago

End Date: April 30, 2025 (18 days left to apply)

Job Description:

The purpose of this role is to partner with a senior strategist and the communications planning leads to deliver an understanding of the cultural narrative, ensure deliverables are grounded in a strategic set-up, and partner with media activation teams on go-to-market ideas. The position is hybrid, working across digital & offline.

Key Responsibilities:

  1. Collaborates with internal team to deliver day-to-day strategic work for client(s), stewarding strategies through to execution in collaboration with the internal team.
  2. Delivers a point of view around a client's business/category, culture, and consumer by compiling, analyzing, and interpreting information from various research sources (proprietary, syndicated, client-provided), and applies it to day-to-day briefs.
  3. Repurposes agency thought leadership for clients and contributes to agency or client thought leadership.
  4. Briefs internal working teams and external media publishers/partners for ideation, leading and steering brainstorms.
  5. Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses.
  6. Mentors junior strategists.
  7. Develops strong audience empathy through understanding quantitative and qualitative data inputs.
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