Marketing Specialist
2 days ago
MOBISENSE, a pioneering startup in 5G-based AI and network intelligence solutions, is seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies, creating impactful campaigns, and managing our social media presence. This role demands a creative individual with a keen understanding of the tech industry, strong organizational skills, and a passion for driving growth in a fast-paced startup environment.
Key Responsibilities:
- Develop, implement, and oversee marketing strategies aligned with the company's business objectives.
- Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive engagement.
- Analyze campaign performance metrics to identify areas of improvement and optimize ROI.
Social Media Management:
- Manage and grow the company's social media accounts, including LinkedIn, Instagram, Twitter (X), and others.
- Develop engaging content tailored to each platform to attract and retain a relevant audience.
- Monitor social media trends and competitor activities to stay ahead in the industry.
- Respond to inquiries and comments, maintaining a professional and approachable online presence.
Content Creation:
- Write and produce compelling marketing materials, such as blog posts, newsletters, case studies, and presentations.
- Collaborate with designers and developers to ensure a consistent brand voice across all touchpoints.
- Create technical content that effectively communicates the company's innovative solutions to target audiences.
Event Coordination:
- Plan and coordinate participation in industry events, conferences, and exhibitions, such as LEAP.
- Design and execute promotional activities for product launches or showcases.
- Develop event-related materials, including brochures, booth designs, and presentations.
Market Research & Analysis:
- Conduct market research to identify emerging trends, customer needs, and competitive dynamics.
- Use data insights to refine marketing strategies and identify new opportunities for growth.
Digital Marketing:
- Manage digital marketing campaigns, including SEO, SEM, email marketing, and paid advertising.
- Track website traffic and user engagement metrics to ensure effective online presence.
- Work closely with the development team to maintain and optimize the company website.
- Collaborate with internal teams (engineering and leadership) to align marketing efforts with business goals.
- Build relationships with external partners, media outlets, and influencers to amplify the company's reach.
Qualifications:
- Bachelor's degree in marketing or a related field.
- 0–2 years of experience in marketing, preferably in the tech or startup ecosystem.
- Excellent written and verbal communication skills in both English and Arabic (preferred).
- Strong organizational and project management abilities.
- Creative thinker with an eye for design and detail.
- Experience in B2B marketing or targeting government and industrial sectors is a plus.
Entry level
Employment typeContract
Job functionMarketing and Sales
IndustriesData Infrastructure and Analytics
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