Influencer Marketing Specialist
4 days ago
Direct message the job poster from 51Talk Headquarters
Global Talent Acquisition | Human Resources | Data AnalystAbout Us: 51Talk is an online English education platform connecting students with foreign teachers for live one-on-one lessons. Founded in 2011, it offers affordable, high-quality learning through a technology-driven platform. With a focus on immersive teaching, 51Talk helps students improve communication skills and global competitiveness.
Responsibilities:
- Develop and execute KOL campaigns aligned with marketing goals and budgets.
- Identify and select suitable social media platforms and influencers for maximum impact.
- Monitor and optimize campaign performance using real-time data.
- Build and maintain strong relationships with MCNs and negotiate contracts.
- Analyze market trends and competitor strategies to improve campaign effectiveness.
- Manage and allocate budgets efficiently to maximize ROI.
- Collect and analyze campaign performance metrics, providing actionable insights.
- Collaborate with internal teams to ensure cohesive and impactful campaigns.
- Explore and test new KOL channels to diversify marketing efforts.
Requirements:
- Bachelor's degree in Marketing, Advertising, Media Studies, or related fields.
- At least 2 years of experience in KOL management or media buying.
- Strong understanding of the Saudi MCN and KOL ecosystem.
- Proven expertise in KOL campaign setup, execution, and optimization.
- Advanced data analysis skills with the ability to drive ROI improvements.
- Strong network of MCNs and influencers.
- Excellent communication and negotiation skills.
- Results-driven, self-motivated, and resilient under pressure.
Mid-Senior level
Employment typeFull-time
Job functionMarketing
IndustriesE-Learning Providers
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