Copywriter (Arabic/English)

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Careem Full time
About the Company

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About The Role

We're seeking a talented and driven mid-level Arabic Copywriter to join our Brand team in Saudi. This person will be responsible for crafting clever copy, transcreating, proofreading, conceptualizing campaigns, and creating memorable content for Careem across various online and offline touchpoints.

The candidate should be strongly aligned with our company values: committed to improve people's lives, be an owner, and reach for the stars. In return, you'll have the exciting opportunity to play a key role in shaping and growing the first Everything App in the region.

What You'll Do

  1. Serve as the brand guardian for Careem in KSA, ensuring consistency and integrity across all touchpoints.
  2. Develop a deep understanding of Careem's tone of voice, maintaining high standards of quality, consistency, and relevance across all content and copy.
  3. Collaborate closely with creative leadership to craft compelling copy & content that aligns with the brand and responds to the marketing briefs.
  4. Write both long- and short-form content across various channels, including in-app assets, digital platforms, social media, CRM, and more.
  5. Ideate, develop, and execute impactful campaigns that drive engagement and brand awareness.
  6. Revise, edit, and proofread content.
  7. Collaborate with local stakeholders to implement best content practices and enhance the overall customer experience from a brand perspective.
  8. Work within tight deadlines and respond promptly to feedback.
  9. Monitor competitors and stay up-to-date with market trends.
What You'll Need

  1. Min 3 years of relevant experience as an Arabic Copywriter or Content Writer.
  2. Proficiency in Arabic, with a strong command of Modern Standard Arabic (MSA) and the KSA dialect. Fluency in English is a plus.
  3. A creative thinker with a passion for turning consumer insights into creative content.
  4. Ability to develop and execute multi-channel content copies.
  5. Independent, proactive and critical thinking skills.
  6. Communication guru, who's up to date with latest trends/events in KSA.
  7. Impeccable attention to detail.
  8. Team player with a hunger to grow.
  9. Keen to work in a fast paced environment.
What We'll Provide You

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

  1. Work and learn from great minds by joining a community of inspiring colleagues.
  2. Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
  3. Explore new opportunities to learn and grow every day.
  4. Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
  5. Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
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