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Senior Marketing Specialist

1 month ago


Riyadh, Ar Riyāḑ, Saudi Arabia Americana Restaurants International PLC Full time

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with operation & marketing agencies.

Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Initiate market research studies or analyze their findings.

Customer:

Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.

Consider the experience of customers and partners when they interact with our organization.

Growth:

  • Ensuring that the long-term strategy is in place to assist the organization in achieving its objectives.
  • Initiate and drive the development and launch of new products.
  • Identify business threats and opportunities.
  • Manage and ensure the profitability of each of the products according to the company's objectives.
  • Use metrics to measure progress against objectives for each initiative that is rolled out by the Marketing function.
  • Report on progress made on initiatives, market trends, and return on investment.
  • Benchmark progress against competitors.

People:

Is accountable for team performance – coaches, mentors the team for KPIs realization in line with Americana culture.

Qualification:

Bachelor's Degree, MBA preferred.

Experience:

At least 5 years' experience in an industrial company out of which 2 years as a Marketing Associate / Officer.

Job Specific Skills:

  • Ability to analyze and innovate to plan and develop both the business and oneself.

Generic Skills:

  • Excellent problem-solving skills.
  • Effective communications, negotiation, and networking skills.
  • Strategic Planning and Organization.
  • Analytical Thinking.
  • Technology Savvy.
  • Change Management.

Major Requirements:

  • Minimum 2-3 years of local KSA agency/food brand experience is mandatory.
  • Should have experience managing social media, digital marketing, events, and execution of marketing campaigns.
  • Should be fluent in Arabic and English.
  • F&B experience is highly desirable.
  • Experience in the KSA market.
  • Willing to travel: 20-30% travel needed in KSA and Bahrain.
Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Food and Beverage Services and Retail

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