B2B Growth Manager

Get AI-powered advice on this job and more exclusive features.

Position: B2B Growth Manager (with Strong Digital Marketing Focus)

Location:

Employment Type:

Reports To:

You will be responsible for driving exponential growth in B2B leads across multiple service-based companies in our portfolio (e.g., construction, digital marketing agency, events, and executive search). A key part of this role is planning and executing digital marketing campaigns tailored to B2B audiences, complemented by telesales, on-ground events, and other channels. The ideal candidate is a strategic thinker with hands-on expertise in digital advertising, content strategy, marketing analytics, and lead management—combined with strong B2B sales acumen.

Your goal is to deliver a 10x pipeline for each business unit, leveraging multi-channel marketing, CRM management, and cross-functional collaboration with our finance, operations, and technical teams.

1. Develop a comprehensive B2B growth roadmap that integrates digital marketing, telesales, and on-ground activities, ensuring each portfolio company meets its pipeline targets.
2. Identify key digital channels (LinkedIn, Google Ads, industry platforms) to reach high-value prospects, and create campaign timelines aligned with each company's objectives.
3. Campaign Management: Plan and execute B2B-oriented digital campaigns (LinkedIn Ads, Google PPC, retargeting, email marketing) to generate qualified leads.
4. Content & SEO: Oversee the creation or curation of high-value B2B content (whitepapers, case studies, blog posts) that attract and nurture leads through the funnel.
5. Analytics & Optimization: Track campaign performance (CPC, CTR, CPL, ROI), run A/B tests, and regularly optimize targeting, messaging, and budget allocation for maximum impact.
6. Telesales Coordination: Manage or outsource call center teams/freelance telemarketers, providing call scripts, prospect lists, and performance benchmarks.
7. Trade Shows & Conferences: Identify and coordinate participation in relevant B2B events; set up lead-capture systems and post-event follow-up processes.
8. Select, implement, or optimize a unified CRM (e.g., HubSpot, Salesforce, Pipedrive) to centralize leads from digital channels, telesales, and in-person events.
9. Define lead qualification criteria (MQLs/SQLs), pipeline stages, and manage hand-offs to subject-matter experts for each subsidiary (e.g., construction project managers, recruitment consultants).
10. Work closely with each company's marketing or operations teams to localize messaging and adapt digital strategies to different industries.
11. Partner with Finance / Operations for budgeting, forecasting, and ROI tracking of campaigns.
12. Collaborate with executive leadership to align campaigns with broader organizational goals, including funding milestones or new product/service launches.
13. Set and monitor KPIs: lead volume, lead-to-opportunity conversion, cost per lead (CPL), digital ad ROI, and influenced revenue.
14. Provide weekly or monthly dashboards to senior leadership, highlighting campaign insights, growth trends, and recommended adjustments.
15. Standardize sales collateral, proposals, and contract templates across the portfolio (in partnership with legal or ops) to speed up deal cycles.
16. Ensure timely and consistent follow-up on all digital-generated leads, proposals, and RFPs.
17. If growth targets exceed current capacity, hire or manage additional digital marketers, agencies, or junior sales coordinators under your guidance.
18. Coach internal teams on B2B digital marketing best practices, lead nurturing, and CRM usage.
19. Continuously research industry trends, competitor strategies, and emerging digital marketing tools/techniques.
20. Make data-driven recommendations to explore new channels, refine messaging, or expand into new markets.

1. Education & Experience: Bachelor's degree in Marketing, Business, or related field (Master's/MBA is a plus).
2. 5+ years of experience in B2B digital marketing or growth roles (agency or multi-sector experience is highly desirable).
3. Proven track record of significantly scaling a B2B sales/marketing pipeline (experience with a 10x target is a plus).
4. Hands-on experience with LinkedIn Ads, Google Ads, SEO, email marketing, and marketing automation platforms (Marketo, HubSpot, etc.).
5. Strong grasp of funnel metrics (CPL, CPA, MQL to SQL conversions) and analytics (Google Analytics, LinkedIn Campaign Manager).
6. Proficient in A/B testing, remarketing, and account-based marketing (ABM) strategies.
7. Understanding of B2B sales cycles, lead qualification methods, and consultative selling approaches.
8. Experience creating telesales scripts and managing outsourced or in-house telemarketing teams.
9. Familiarity with CRM systems (HubSpot, Salesforce, Pipedrive) for lead and pipeline tracking.
10. Ability to set up marketing automation workflows for lead nurturing and scoring.
11. Strategic Mindset + Execution: Capable of building long-term digital marketing strategies while also handling day-to-day optimizations.
12. Comfortable working in a fast-paced, multi-project environment, adapting quickly based on data and market feedback.
13. Excellent verbal and written communication; able to craft compelling messaging tailored to diverse B2B audiences.
14. Strong stakeholder management skills; proven track record of presenting to C-level executives or boards.
15. Team player who can effectively coordinate with finance, operations, and marketing peers across multiple subsidiaries.
16. Results-Oriented: Analytical and data-driven; focuses on clear KPIs and ROI.
17. Self-motivated and goal-driven, thrives on meeting or exceeding aggressive growth targets.

Mid-Senior level

Full-time

Advertising, Other, and Marketing

IT Services and IT Consulting, Construction, and Marketing Services