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Sr. Copywriter
1 month ago
To craft engaging, persuasive, and brand-aligned copy across diverse media platforms, supporting the Creative Services team in delivering messages that resonate with target audiences and meet project goals.
Primary Responsibilities
- Copy Creation: Write clear, compelling, and creative copy for various marketing materials, including advertisements, websites, social media, email campaigns, and more.
- Brand Voice: Ensure the copy remains consistent with the brand's voice and tone, adapting it effectively to different platforms and audiences.
- Collaboration: Work closely with designers, marketers, and other creative team members to produce cohesive and strategic content that aligns with project objectives.
- Editing and Proofreading: Review and refine copy to ensure accuracy, clarity, and maximum impact, producing error-free content.
- Research: Conduct market and audience research to inform copywriting decisions, ensuring content aligns with target audience preferences and trends.
- Concept Development: Actively participate in brainstorming sessions and contribute to the development of creative concepts and campaign ideas.
- Deadline Management: Manage multiple writing projects simultaneously, ensuring timely delivery of high-quality content that meets or exceeds expectations.
- Feedback Implementation: Integrate feedback from clients and team members to refine and enhance the copy, ensuring that it aligns with project goals.
Other Responsibilities
- Stay Updated on Trends: Keep up with industry developments, trends, and best practices in copywriting, content creation, and digital marketing.
- Assist in Content Strategy: Support the development of content strategies that align with marketing goals, brand positioning, and audience expectations.
- Contribute to Creative Briefs: Help define and refine creative briefs, ensuring clear objectives and guiding the creative process.
- Maintain Copy Archives: Organize and manage a library of copy assets, ensuring easy access for future projects and consistency across content.
- Support Campaign Execution: Contribute to campaign rollouts by providing timely, relevant copy that supports overall campaign objectives.
Skills & Knowledge
- Writing Skills: Strong command of language with the ability to create engaging, persuasive, and concise copy.
- Creativity: Ability to generate unique ideas and creative concepts that capture the attention of target audiences.
- Attention to Detail: Ensures that all copy is accurate, consistent, and adheres to the brand guidelines.
- Research Skills: Skilled in conducting market and audience research to align copywriting with audience preferences, trends, and needs.
- Collaboration: Strong communication skills, with the ability to work effectively across teams and collaborate with designers, marketers, and other creatives.
- Time Management: Capable of managing multiple writing projects efficiently and meeting deadlines without compromising quality.
- Industry Knowledge: Awareness of current trends in copywriting, content marketing, and digital media.
- Editing and Proofreading: Proficient in reviewing and editing copy to maintain high standards and accuracy across all written materials.
Experience & Education
- Years of Experience: 5+ years of experience in copywriting, ideally within creative services, advertising, or content creation.
- Education: Bachelor's degree in English, Journalism, Communications, or a related field. Additional certifications in copywriting or content creation are a plus.
