Marketing Manager

Note: This role is open to Saudi nationals only.

Responsibilities

• Aptly portray The Arena, in line with the brand vision, mission and values and objectives.
• Gain general understanding of the venue, its facilities & services, and destination partners.
• Highly responsive to general feedback and/or necessary alterations and work demand.
• Develop comprehensive Marketing, Communications and CRM oriented strategies while reflecting and fully instilling brand, identity, corporate presence and impactful reputation building.
• Negotiate compelling CRM approaches with relevant stakeholders.
• Report departmental performance to the General Manager.
• Develop and implement a strategy to grow reputation and ROI while working to positively impact client satisfaction, build relationships, and deliver campaigns that meet and exceed goals.
• Lead the CRM initiatives and initiate programs to engage and improve customer understanding and opportunities.
• Develop and implement campaigns that are consistent with the company's objectives and goals.
• Lead all marketing/sales marketing (I.e., website, ticketing platform, etc.) related technologies and their appropriate integration.
• Ensure all The Arena social media platforms are managed in a streamlined manner.
• Assist in maintaining a differentiated digital media presence with informative yet engaging content; bilingual (English & Arabic) captioning required.
• Support and manage the execution of the set social media strategy through high standard content development and constant enhancement of The Arena social media platforms chain.
• Deliver a high-scale dynamic presence through the development of engaging and lively content all year round.
• Always liaise with the General Manager to receive guidance and direction on all content production.
• Monitor digital media platforms performance, while being highly responsive to general non-strategic queries, comments and suggestions.
• Maintain a secure database of all login credentials.
• Handle the social media content calendar and posting schedule.
• Use The Arena Hashtag list while posting on social media platforms as conveyed by the General Manager.
• Assist in preparing e-communications, such as newsletters, multipurpose branded e-templates while handling distribution lists through the identified channels.
• Handle social media sponsored/paid ads activation process and monitor/report campaigns performance.

Position Skills and Requirements

• A passion for the events industry.
• Ability to plan and prioritise within defined timeframes.
• A proven and dynamic leader with a minimum of 5 years experience within marketing, marketing sales and communications environment.
• Proven ability to acquire/manage local and external suppliers and agencies.
• Experience of introducing innovative and transformational sales and marketing and communications programs.
• Accuracy and attention to detail, together with excellent presentation and communication skills.
• A natural collaborator with entrepreneurial drive and a strong appreciation of business development, as well as a proven ability to advance relationships that deliver business growth.
• Excellent people and influencing skills.
• Experience of working in an emerging market, ideally the Middle East.
• Strong analytical skills and experience with collection, review, analysis and activation of data.
• Excellent understanding of communications strategy and best practices (internal & external) including digital, web, social, e-comms and CRM.
• High level knowledge of appropriate business approach, culture, practices and procedures for the region.
• Proven high value budget management experience.