Marketing Field Specialist

3 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Trend Micro Full time

Join to apply for the Marketing Field Specialist role at Trend Micro.

About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. With decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects organizations and individuals across clouds, networks, devices, and endpoints. The company has 7,000 employees across 65 countries and specializes in cloud and enterprise cybersecurity, offering advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google. For more information, visit www.trendmicro.com.

Position Overview
The Marketing Field Specialist for Saudi Arabia is responsible for executing localized marketing strategies to support Trend Micro's growth in the region. This role involves collaborating with the Saudi Country Director and regional marketing teams to drive pipeline, brand awareness, and customer engagement through campaigns, events, and tailored marketing programs. Supporting Arabic communications and strategic account initiatives is a key component of this role.

Primary Responsibilities

  • Plan, execute, and localize integrated marketing campaigns supporting key business priorities in Saudi Arabia.
  • Drive lead generation and pipeline growth via field events, webinars, digital programs, and targeted ABM activities.
  • Collaborate with the Saudi Country Director, sales teams, and global/regional marketing teams to align marketing and business goals.
  • Support ABM efforts for strategic accounts, including co-branded activities, executive engagement, and tailored content development.
  • Deliver impactful events such as industry exhibitions, C-level briefings, and workshops.
  • Support the development and review of Arabic-language marketing materials and press releases for cultural and linguistic accuracy.
  • Coordinate with local PR agencies for press coverage, thought leadership, and brand positioning in Arabic and English.
  • Track and report on campaign and event ROI, pipeline impact, and brand metrics for continuous improvement.

Experience

  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of B2B marketing experience, preferably in cybersecurity or technology sectors.
  • Strong knowledge of the Saudi market and business culture.
  • Fluent in Arabic and English (written and spoken).
  • Experience with integrated campaign management and event execution.
  • Strong communication, organizational, and stakeholder management skills.
  • Ability to work independently and cross-functionally.

Trend Micro values diversity and inclusion, reflecting diverse points of view and experiences. We welcome and celebrate diversity in race, ethnicity, nationality, gender, sexual orientation, ability, age, religion, veteran status, socio-economic status, and political beliefs.

We embrace change, empower employees, and encourage innovation. Join Trend Micro and thrive with us.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Management and Manufacturing
Industries
  • Computer and Network Security
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