Sales Marketing Coordinator

Role Overview

We are seeking a proactive and personable Sales and Marketing Coordinator to support Sherborne School Jeddah's ambitious enrolment goals. The ideal candidate will be highly motivated to build strong relationships with prospective parents, communicate the school's values and unique offerings with clarity and warmth, and serve as a vital link between the marketing strategy and its real-world execution.

You will play a pivotal role in moving leads through the admissions funnel—from initial enquiry to school tour and completed application—while working closely with the Marketing and Admissions teams and reporting to the Head of Marketing. You'll also be responsible for the local coordination of marketing events and other campaign initiatives, helping translate campaign plans into impactful, on-the-ground action.

Strong organisation is key. You will manage leads through a CRM system, coordinate school visits, liaise with team members, and ensure Sherborne School Jeddah remains visible, welcoming, and trusted in the local market.

A passion for storytelling and an eye for capturing authentic school life moments will give you a distinct advantage.

This is a dynamic, hands-on role with tight timelines and measurable goals—perfect for someone energetic, resourceful, and results-oriented.

Key Responsibilities

Lead Management & Conversion

• Follow up on all leads and enquiries with speed, accuracy, and care.
• Build rapport with prospective families and understand their priorities.
• Encourage and schedule school tours with the Founding Headmaster and members of the Senior Leadership Team.
• Guide parents through the application process, addressing questions and ensuring follow-through.
• Log and manage leads using a CRM platform, maintaining clear records and status updates.
• Work to meet ambitious enrolment targets within defined timeframes.

Content Support & Storytelling

• Capture candid photos and short videos during daily school activities, events, and tours to support real-time engagement (e.g. Instagram Stories, behind-the-scenes moments).
• Identify everyday storytelling opportunities—highlighting teacher insights, classroom moments, and school life.
• Contribute content ideas for social media posts, event highlights, and school marketing campaigns.
• Assist in coordinating classroom setups, mock lessons, and activity-based scenes that align with brand visuals.
• Ensure that all content reflects Sherborne's values of excellence, integrity, and innovation.
• Collaborate with external content producers if needed to plan and support content needs.

Reporting & Insights

• Provide weekly reports detailing lead status, number of sales calls, school tour bookings, and conversions.
• Analyse lead behaviour and trends to identify challenges and opportunities in the admissions funnel.
• Share insights with the Marketing and Admissions teams to refine messaging and improve campaign performance.
• Use data to support strategic decision-making and help shape future marketing efforts.

Collaboration & Coordination

• Report to the Head of Marketing, and work closely with the Head of Admissions and Founding Headmaster.
• Share insights on parent feedback, objections, and commonly asked questions to help refine messaging.
• Coordinate with the admissions team to ensure a seamless handover from interest to enrolment.

Local Marketing Support

• Support the execution of localised marketing campaigns and initiatives in Jeddah in alignment with the central marketing strategy.
• Coordinate the distribution of marketing materials such as brochures, banners, and flyers at key locations and events.
• Work closely with the content producer (photographer/videographer) to plan and coordinate professional photo and video shoots.
• Organise classroom setups, mock lessons, and activity-based scenes to create compelling visual content aligned with the marketing campaigns and goals.
• Liaise with vendors and service providers to ensure timely execution of all local marketing needs.
• Share regular feedback and insights to help shape ongoing content themes and campaign development.

Event Coordination

• Help plan and organise school tours, Open Days, and other events.
• Ensure a smooth and welcoming experience for all visitors.
• Follow up with attendees to convert interest into applications.

What We're Looking For

Essential Skills & Attributes

• Fluent in English and Arabic, with excellent written and verbal communication skills.
• Background in marketing, sales, or communications.
• Strong interpersonal skills with the ability to build trust and meaningful relationships with prospective families.
• A natural storyteller with a keen interest and natural aptitude for storytelling, with the ability to identify, capture, and share authentic, compelling moments that reflect school life.
• Confidence in filming and photographing content independently, particularly for social media platforms such as Instagram Stories, Reels, and behind-the-scenes updates.
• Creative mindset with the ability to support content ideation and contribute to the broader marketing narrative.
• Proven organisational and time-management abilities, capable of handling multiple tasks, leads, and deadlines effectively.
• Comfortable using a CRM system to manage leads, track communication, and report on performance metrics.
• A self-starter with a solutions-oriented approach, who works well both independently and as part of a team.
• Flexibility to work some evenings or weekends as needed to support events and parent engagement activities.
• Familiarity with the Saudi education landscape and cultural context is highly desirable.

Nice-to-Have

• Familiarity with British curriculum or international schools.
• Local network in Jeddah (parent groups, communities, vendors).
• Experience coordinating or capturing content for social media (Reels, Stories, TikTok).
• Experience in event planning.
• Understanding of the Saudi education market or Vision 2030.

Why Join Sherborne Jeddah?

• Play a key role in building a prestigious school community from the ground up.
• Work with a supportive, mission-driven leadership team.
• Be part of a prestigious and growing British Educational brand.

How to Apply

Whether you're an individual or a small agency, please send:

• Your CV or company profile.
• A short proposal or cover letter highlighting your relevant experience.

Apply to: [msaldanha@sherborneqatar.org]

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