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Digital Marketing

4 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia 51Talk Full time

51Talk is a global EdTech leader in high-quality English education. With 30,000+ employees and 15+ branches worldwide, we make English learning accessible, engaging, and effective, delivering exceptional educational experiences.

About the Role:

We are seeking a results-driven Digital Marketing Specialist to join our team in KSA Riyadh office. The ideal candidate will take ownership of our digital marketing initiatives, managing and optimizing various online channels to achieve business objectives. This role requires a strategic thinker with creative problem-solving skills and the ability to execute campaigns effectively.

Key Responsibilities:

  • Oversee and optimize digital marketing accounts across platforms including Instagram, Facebook, Twitter, Google Ads, Snap, and others.
  • Develop and implement strategies to drive traffic, enhance engagement, and increase conversions.
  • Design, execute, and monitor digital marketing campaigns to promote our services and products.
  • Analyze campaign performance metrics, providing actionable insights to improve ROI and control CPA.
  • Develop and implement comprehensive digital marketing strategies aligned with business goals and target market needs.
  • Prepare and present regular reports on campaign performance, highlighting key metrics and insights.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in digital marketing, with a strong understanding of various digital platforms and tools.
  • Expertise in managing and optimizing accounts across social media platforms, search engines, and other digital channels.
  • Proficiency in data analysis and the ability to derive actionable insights from performance metrics.
  • Strong skills in content creation and iterative optimization of marketing materials.
  • Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
  • Creative thinking and problem-solving abilities with keen attention to detail.

Preferred Skills:

  • Experience in the education or e-learning industry is highly desirable.
  • Familiarity with digital marketing tools and software (e.g., Google Analytics, SEMrush, Hootsuite).
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising

Industries

Education

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