Head of Marketing Plans and Promotion

Position: Head of Marketing Plans and Promotion

Overview
The Head of Marketing Plans and Promotion plays a crucial role in shaping the marketing strategy and driving promotional activities within the organization. This position requires a visionary leader who understands market dynamics and can translate analytics into actionable marketing initiatives. Working closely with cross-functional teams, this role is essential for creating impactful campaigns that not only enhance brand visibility but also drive customer engagement and sales. The Head of Marketing Plans and Promotion will be at the forefront of developing innovative promotional strategies that align with our business objectives, fostering a strong brand identity in an increasingly competitive market. As a key member of the leadership team, the incumbent will have significant influence over the marketing direction, developing a holistic approach that engages consumers, nurtures leads, and ultimately drives revenue growth. Success in this position will require a balance of strategic insight, creative flair, and operational excellence.

Key Responsibilities

• Develop and implement comprehensive marketing plans that align with business goals.
• Lead and mentor the marketing team to enhance performance and foster professional growth.
• Analyze market trends and consumer behavior to inform marketing strategies.
• Coordinate promotional campaigns across various channels including digital, print, and events.
• Monitor and evaluate campaign effectiveness and ROI through analytical reporting.
• Manage the marketing budget efficiently to optimize spending.
• Collaborate with sales, product development, and customer support to ensure alignment.
• Identify new market opportunities and formulate strategies to capitalize on them.
• Establish brand standards and ensure consistency across all marketing materials.
• Direct the creation of engaging content for various platforms.
• Build and maintain relationships with vendors, advertising agencies, and other stakeholders.
• Oversee market research efforts to assess competitive landscape and consumer preferences.
• Organize and participate in promotional events to enhance brand visibility.
• Foster a culture of innovation by encouraging creative marketing ideas from the team.
• Report periodic updates to senior management on marketing performance and initiatives.

Required Qualifications

• Master's degree in Marketing, Business Administration, or related field preferred.
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Strong portfolio of successful marketing campaigns and promotional strategies.
• Thorough understanding of digital marketing tools and techniques.
• Experience with market analysis and competitive research methodologies.
• Proven track record of managing budgets and optimizing marketing spend.
• Excellent interpersonal and communication skills, both written and verbal.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical skills and data-driven mindset.
• Proficiency in project management tools and marketing automation software.
• Familiarity with CRM systems and their role in marketing strategies.
• Experience in B2B and B2C marketing environments.
• Leadership qualities that inspire and motivate team members.
• Creative problem-solving skills and ability to think outside the box.
• Flexibility to adapt to changing market conditions and corporate priorities.
• Commitment to continuous learning and professional development in marketing trends.

Skills: strategic planning, analytical thinking, team leadership, budget management, digital marketing, communication skills, project management, market research, brand development

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Personal Care Product Manufacturing