Digital Marketing Senior Manager

2 weeks ago

Jeddah, Makkah Province, Saudi Arabia Al-Ahli Saudi FC Full time

The Digital Marketing Senior Manager will be responsible for driving digital marketing initiatives across various platforms to elevate the club's digital presence, fan engagement, and brand visibility. This position requires a creative, data-driven, and results-oriented professional with experience in sports marketing and a passion for football. You will be responsible for developing comprehensive digital strategies, managing digital campaigns, and optimizing all digital channels to reach and engage both existing and potential fans.

Brand Strategy & Identity

  • Develop and execute the club's brand strategy to ensure consistency across all touchpoints.
  • Maintain the club's visual identity, tone of voice, and messaging across all marketing materials.
  • Ensure that all content, campaigns, and sponsorships align with the club's core values and brand positioning.

Fan Engagement & Brand Loyalty

  • Build and strengthen the emotional connection between fans and the club's brand.
  • Develop initiatives that enhance fan loyalty, pride, and advocacy.
  • Oversee membership and loyalty programs, ensuring they align with brand positioning.

Sponsorship & Partnerships Activation

  • Work with sponsors and partners to ensure brand alignment in marketing campaigns.
  • Develop branded content and activations that integrate partners while maintaining the club's identity.
  • Measure the effectiveness of sponsorship activations to maximize brand impact.
  • Oversee the branding of official merchandise, ensuring it aligns with club identity.
  • Work with licensing partners to expand the club's brand reach through co-branded products.
  • Develop marketing strategies to drive merchandise sales and fan engagement.

Marketing Campaigns & Storytelling

  • Create and manage brand-led marketing campaigns for ticketing, memberships, merchandise, and international expansion.
  • Develop storytelling strategies that highlight the club's heritage, achievements, and fan culture.
  • Ensure all campaigns reinforce the club's premium and prestigious image.

Digital & Social Media Branding

  • Ensure social media content reflects the club's brand image and tone of voice.
  • Oversee branded video content, match promotions, and fan engagement activations.
  • Work with the digital marketing team to align branding across all online platforms.
  • Ensure stadium branding, signage, and fan experiences align with the club's identity.
  • Manage matchday activations, ensuring a premium and immersive brand experience.
  • Oversee the use of branding in matchday sponsorships, promotions, and fan experiences.

International Expansion & Global Branding

  • Develop strategies to expand the club's presence in international markets.
  • Work on collaborations, brand partnerships, and global campaigns to increase fanbase growth.
  • Ensure cultural sensitivity and market adaptability while maintaining brand integrity.

PR, Media & Crisis Management

  • Work with PR teams to manage the club's reputation in media and public relations.
  • Develop crisis communication strategies to protect the brand's image in case of controversies.
  • Ensure media coverage aligns with the club's positioning and values.

Brand Performance & Analytics

  • Measure brand awareness, perception, and fan sentiment using surveys and analytics tools.
  • Monitor the impact of marketing and branding efforts using KPIs and reporting metrics.
  • Use insights to refine and optimize future brand strategies.

Qualifications & Experience:

Education:

  • Bachelor's Degree in Marketing, Digital Media, Communications, Business, or a related field.
  • Master's Degree in Digital Marketing, Data Analytics, or an MBA preferable.

Experience:

  • Minimum of 6 years of experience in Digital Marketing, preferably in football, sports or entertainment industry.

Skills:

  • Develop and execute multi-channel marketing strategies, manage teams, and align efforts with business goals.
  • Optimize organic and paid campaigns for traffic and conversions.
  • Oversee content creation, social media campaigns, and brand messaging across platforms.
  • Track KPIs, analyze campaign performance using Google Analytics, and improve ROI through data-driven decisions.
  • Expertise in CRM (Salesforce, HubSpot), automation tools (Marketo, Mailchimp), and ad platforms.
  • Enhance user journeys, improve website UX, and implement A/B testing for better engagement.
  • Stay updated on AI-driven marketing, omnichannel strategies, and new digital trends.
  • Knowledge in consumer behavior, communication skills and brand development.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
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