Digital Commerce

Avalon Pharma is one of the leading pharmaceutical and consumer healthcare companies in the Middle East, committed to improving patients' lives through innovation, quality, and commercial excellence.

As part of our commercial transformation journey, we are building a Digital Commerce function that connects digital marketing, e-commerce, retail media, CRM, analytics, and commercial execution into one revenue-generating engine.

We are looking for a commercially driven Digital Commerce & E-Commerce Team Leader to lead this transformation.

Role Purpose

Lead Avalon Pharma's Digital Commerce strategy by driving profitable growth across e-commerce, marketplace, quick commerce, and omnichannel partners.

The role is accountable for maximizing digital commercial performance by integrating consumer demand generation, digital shelf excellence, conversion optimization, retail media, CRM, analytics, and trade activation to accelerate both sell-out and sell-in performance.

Key Responsibilities

• Develop and execute the annual Digital Commerce strategy.
• Build commercial business plans for key digital customers.
• Drive profitable sales growth across digital channels.
• Manage digital P&L and investment priorities.

E-Commerce & Marketplace Management

• Lead relationships with key online retailers and marketplaces.
• Optimize product listings and digital shelf performance.
• Improve search visibility and share of search.
• Manage brand stores and online merchandising.

Digital Marketing & Retail Media

• Lead performance marketing campaigns.
• Optimize ROAS and marketing ROI.

Customer Journey & Conversion

• Improve the entire customer journey from awareness to repurchase.
• Optimize PDPs, A+ content, images, videos, and customer reviews.
• Increase conversion rate and average basket size.
• Develop CRM and customer retention initiatives.

Commercial Analytics

• Develop digital dashboards and KPI reporting.
• Monitor traffic, conversion, sell-out, sell-in, ROI, and customer acquisition.
• Translate insights into commercial actions.
• Forecast demand with Commercial and Supply Chain teams.

Cross-Functional Leadership

Partner closely with:

• Marketing
• Trade Marketing
• Supply Chain
• Regulatory Affairs
• Finance

KPIs

The successful candidate will be measured on:

Commercial

• Sell-Out Growth
• Sell-In Growth
• Revenue
• Gross Profit

Customer

• Conversion Rate
• Average Order Value
• Repeat Purchase Rate
• New Customer Acquisition
• Customer Lifetime Value

Marketing

• Marketing ROI
• ROAS
• Customer Acquisition Cost
• Share of Search
• Digital Shelf Compliance

Operational

• On-Time Campaign Execution
• Marketplace Availability
• Forecast Accuracy

Qualifications

• Bachelor's degree in Business Administration, Marketing, Pharmacy, Digital Commerce, or related field.
• MBA is a plus.

Experience

• 5–8 years of experience in Digital Commerce, E-Commerce, Digital Marketing, Commercial Excellence, or Omnichannel Sales.
• FMCG, Consumer Healthcare, Beauty, Retail, or Pharmaceutical experience is highly preferred.
• Experience managing platforms such as Nahdi, Al-Dawaa, Noon, Amazon, Nice One, Ounass, Trendyol, HungerStation, Jahez, and Keeta is an advantage.
• Strong experience with marketplace management and retail media.
• Proven track record in growing digital sales and improving ROI.

Technical Skills

• Digital Commerce
• Marketplace Management
• Retail Media
• Performance Marketing
• CRM
• SEO & Search Optimization
• Google Analytics (GA4)
• Power BI
• Advanced Excel
• Digital Shelf Analytics
• Meta Ads
• Google Ads
• Amazon Ads
• Data Analysis
• Commercial mindset with strong business acumen.
• Strategic thinking and execution excellence.
• Strong analytical and financial skills.
• Customer-centric approach.
• Influencing and stakeholder management.
• Excellent communication and presentation skills.
• Ownership and accountability.
• Agile and innovative mindset.

Why Join Avalon Pharma?

You will play a pivotal role in shaping the future of Digital Commerce at Avalon Pharma by building an integrated commerci