Marketing Coordinator
4 weeks ago
منسق التسويق هو دور حيوي في صناعة المواد الغذائية والمشروبات، حيث يتطلب العمل في بيئة ديناميكية وسريعة. سيكون منسق التسويق مسؤولاً عن تطوير وتنفيذ استراتيجيات تسويقية مبتكرة لتعزيز العلامة التجارية وزيادة الوعي بالمنتجات والخدمات. سيتعاون مع فرق متعددة التخصصات لضمان تنسيق الجهود التسويقية بشكل فعال وتحقيق الأهداف المحددة. يتطلب هذا الدور مهارات تنظيمية قوية وقدرة على إدارة عدة مشاريع في وقت واحد.
المسؤوليات:
- تطوير وتنفيذ خطط تسويقية فعالة لزيادة الوعي بالعلامة التجارية.
- تحليل بيانات السوق وتوجهات المستهلكين لتحديد الفرص الجديدة.
- تنسيق الحملات الإعلانية عبر منصات متعددة بما في ذلك وسائل التواصل الاجتماعي والبريد الإلكتروني.
- إدارة ميزانية التسويق وضمان الاستخدام الفعال للموارد.
- التعاون مع فرق المبيعات لضمان توافق استراتيجيات التسويق مع أهداف المبيعات.
- إعداد تقارير دورية عن أداء الحملات التسويقية وتحليل النتائج.
- تنظيم الفعاليات الترويجية والمعارض لتعزيز المنتجات والخدمات.
- التواصل مع الموردين والشركاء لضمان تنفيذ الحملات بشكل سلس.
- تطوير محتوى تسويقي جذاب يتماشى مع هوية العلامة التجارية.
- مراقبة المنافسين وتحليل استراتيجياتهم التسويقية.
المرشح المثالي:
- خبرة سابقة في التسويق أو مجال ذي صلة.
- مهارات تواصل قوية وقدرة على العمل ضمن فريق.
- إبداع وقدرة على التفكير خارج الصندوق.
- مهارات تنظيمية وإدارة الوقت ممتازة.
- إلمام بأدوات التسويق الرقمي وتحليل البيانات.
- قدرة على التعامل مع ضغط العمل والمواعيد النهائية.
- اهتمام بالتفاصيل ودقة في العمل.
- استعداد للتعلم والتكيف مع التغيرات السريعة في السوق.
- مهارات تحليلية قوية لفهم الاتجاهات والبيانات.
- قدرة على بناء علاقات قوية مع العملاء والشركاء.
المهارات:
- إدارة الحملات التسويقية عبر الإنترنت.
- تحليل البيانات واستخدام أدوات التحليل.
- كتابة محتوى تسويقي جذاب.
- إدارة وسائل التواصل الاجتماعي.
- التخطيط والتنظيم الفعال للفعاليات.
- مهارات التواصل الشفوي والكتابي.
- إدارة الميزانية والتخطيط المالي.
- التفكير الاستراتيجي والإبداعي.
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