Marketing Manager
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b Role Overview b
As a b Marketing Manager amp Launch Lead b you will play a pivotal role in driving the successful launch and lifecycle management of the assigned therapy area and brands You will lead cross-functional teams develop strategic marketing plans and ensure alignment with GSK policies to deliver exceptional value to patients and healthcare providers
b Key Responsibilities b
- b Strategic Leadership b Define and align product portfolio vision strategy and goals across stakeholders
- b Commercial acumen b lead core commercial cycle and brand forecasting in collaboration with relevant stakeholder
- b Translate portfolio and global brand strategy b into clear launch and activity plans with milestones owners timelines and defined KPIs
- b Lead cross-functional launch b and brand execution meetings coordinating Commercial Medical Market Access Regulatory Supply Digital and Finance to ensure timely delivery
- b Define track and regularly review KPIs b e g launch milestones sales market share access status execution rates and use them to steer performance discussions and corrective actions
- b Product Lifecycle Management b Oversee product lifecycle from pre-launch to post-launch ensuring growth and alignment with GSK objectives
- b Market Expansion b Identify new opportunities develop strategies and drive market penetration for contributing to revenue growth
- b Customer Engagement b Establish strong connections with External Expert EEs and ensure delivery of the best customer experience
- b Brand Strategy b Co-create brand strategies integrated campaigns and educational programs to effectively deliver GSK s value proposition
- b Access amp Reimbursement b Lead and execute access plans ensuring patient access to GSK medications in collaboration with stakeholders
- b Field Engagement b Approximately spending 50 of time externally facing
- b Compliance b Ensure all activities align with GSK s ethical standards governance and regulatory requirements
Saudi National. Bachelor s degree in pharmacy. Saudi Commission for Health Specialist card (SCFHS) is required. Minimum 4+ years of experience in the pharmaceutical industry with a proven track record of performance. Previous marketing experience.
Preferred Qualifications & Skills
If you have the following characteristics, it would be a plus: Strong expertise in biologics, respiratory and/or specialty medicines. Excellent verbal and written communication skills. Ability to deliver and exceed objectives within tight timelines. Demonstrated stakeholder management and influencing skills. Ability to problem solve with limited information. Budgeting and cost-consciousness.
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