Senior Brand Manager

POSITION SNAPSHOT

Location

Jeddah Saudi Arabia

Company

Nestl Saudi Arabia LLC

Function

Marketing

Geographic Scope

Saudi Arabia Oman amp Bahrain

Reporting to

Cluster Marketing Director

Employment Type

Full-time

POSITION SUMMARY

Lead the Coffee business for the Cluster across Saudi Arabia Oman and Bahrain covering the full Coffee portfolio across Pure Soluble Mixes Portioned Coffee and Ready-to-Drink RTD and across all Coffee brands The Senior Brand Manager shapes and delivers the Cluster Coffee strategy translating MENA brand strategies into locally relevant plans while identifying and leading local growth opportunities across portfolio innovation communication and consumer activation The role leads a team of two and works closely with regional and local cross-functional teams to accelerate consumer penetration with a particular focus on youth recruitment strengthen the local relevance of our brands and sustain market share growth It owns the Coffee PFME budget prioritizing investment behind the biggest growth opportunities while continuously tracking brand consumer and commercial performance and taking corrective action where required

A DAY IN THE LIFE

Consumer Shopper amp Category Leadership Build a deep understanding of Coffee consumers shoppers consumption occasions channels and competitive dynamics across Saudi Arabia Oman and Bahrain ensuring strategies reflect the differences between the three markets Champion consumer and shopper centricity across the Coffee business translating insights into clear strategic choices and actionable growth opportunities Identify opportunities to increase household penetration and recruit new consumers particularly younger consumers through the right portfolio communication innovation and activation choices Identify emerging consumer needs cultural trends and evolving Coffee occasions and translate them into locally relevant opportunities for the portfolio

Business amp Brand Planning

Lead the annual Coffee business and brand plans for the Cluster aligned with the MENA strategy and Integrated Commercial Planning process translating regional brand strategies into clear local growth plans and identifying where locally created initiatives are required Define clear strategic priorities by brand segment market consumer occasion and channel Partner with Sales Commercial Development Finance Demand amp Supply Planning and other relevant functions to align brand plans activity calendars and customer plans with commercial execution delivering penetration recruitment market share and brand health objectives Track business and brand performance proactively identify opportunities risks and corrective actions and lead regular performance reviews with Cluster leadership and MENA Category teams with clear insight-based recommendations

Portfolio Pricing amp Promotional Strategy

Lead the local implementation of the Coffee portfolio strategy across Pure Soluble Mixes Portioned Coffee and RTD by market brand pack format and consumption occasion ensuring each brand and segment has a clear role in driving growth Identify portfolio opportunities and gaps that can accelerate penetration recruitment and sustainable category growth Contribute to pricing and pack-price architecture recommendations in line with regional guidance and local realities and partner with cross-functional teams on promotional plans aligned with brand category and customer strategies Evaluate portfolio pricing and promotional performance and recommend optimization actions that protect long-term brand equity while supporting sustainable business growth

Brand Building Communication amp Consumer Engagement Regional Campaign Localization amp Amplification

Translate regional brand strategies big ideas and communication platforms into locally relevant engagement plans localizing and amplifying regional campaigns while protecting brand consistency and maximizing relevance to local consumers Build integrated plans across media digital social influencer eCommerce shopper and experiential touchpoints partnering with Media eBusiness A amp P and Commercial Development to define the right touchpoint and media strategy Ensure adherence to relevant brand properties and executional requirements including tone of voice visual identity casting and product presentation Track communication effectiveness through relevant brand media digital and consumer KPIs and translate results into clear learnings and optimization actions

Local Campaign Creation

Lead locally created campaigns and activations end to end from consumer insight and briefing with clear objectives and KPIs through development and execution to post-campaign evaluation Lead and challenge agency partners across creative media digital social influencer and activation to deliver high-quality strategic thinking crea