Brands & Marketing Communications Specialist - KSA

6 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Ford Motor Company Full time
Brands & Marketing Communications Specialist - KSA

We are looking for a candidate who is driven, innovative, and ready to contribute to our legacy of excellence. The ideal candidate will possess a strong blend of industry acumen, systemic and pragmatic thinking, and ability to build strong relationships. Furthermore, the successful candidate will have dual responsibility for development and execution of Fixed Marketing elements of the KSA Marketing strategy, and Brand responsibility (post) for the respective vehicle portfolio in Middle East Direct Markets. The successful candidate will operate as key liaison between both Saudi Distributors and central Marketing Comms, hold responsibility for strategising shopper marketing and tracking upcoming product launches for all Ford and Lincoln products in Saudi Arabia, as well as overall strategy for current products, product launch, cycle plan actions, support for forward model programs, competitor analysis, model year pricing and revenue management.

In this pivotal role, you will be instrumental in steering the KSA Marketing operations towards new horizons, working closely with all skill teams in the Middle East cluster supporting in elevating the function's performance, growing the KSA business and increasing business visibility and ultimately profitability.

Key Responsibilities

  • Work with Distributors, Sales and Marketing teams to identify key vehicle line priorities for Brand and Tactical marketing efforts.
  • Manage day to day relationship with Distributors and Central Marketing Comms. to lead development of FME Marketing campaigns.
  • Support the development of the Annual Marketing Plan for the region in coordination with Brand, Sales, Distributors and Central Team.
  • Support in developing Sponsorships and Events as assigned.
  • Support Co-op budgets, strategies and implementation including Distributor interface.
  • Support the Central Team in developing the Product Toolkit relevant for the region.
  • Support on delivering Ford's regional brand targets on awareness and favorable opinion.
  • Support on regional Ford Website content management working with the Brand and Central teams.
  • Guide and review Distributor Marketing plans and ensure they are in line with brand standards and effectiveness.
  • Support of the launch process.
  • Support Arabic proofreading and validation of website copies, campaign creative, CX Learning hub and any other Arabic translations.
  • Communicate with GTS and launch related teams across regions as applicable for different products, to ensure every product's production source timings are captured, updated and cascade the updates to local launch plans as required.
  • Run Take to Market meetings on a weekly basis covering all launches from to ensure Major / Minor issues are captured / socialized with the entire team.
  • Review Launch deliverables, set and ensure delivery of launch metrics towards successful launches across all cross-functional teams like Sales, Production Planning, Order Fulfilment, Brand, Marketing Communications, Media Communication, FCSD, Fleet, Dealer Training etc.
  • Support the monthly launch status report-out for both internal and external key stakeholders.
  • Support Product Committee agenda and meetings.

Knowledge, Skills, Abilities

  • Knowledge and understanding of marketing frameworks.
  • Able to work with a diverse group and understand needs of our diverse customer base.
  • Analytical thinking, strong conceptual skills, pragmatism and organizational abilities.
  • Strong verbal and written communication skills to present data and recommendations effectively and efficiently.
  • Ability to develop and maintain strong working relationships, elicit support and cooperation from a wide variety of sources, including many departments within the business.
  • Language – Fluent in English, Arabic knowledge (written and spoken).
  • Understanding of Saudi Arabian culture and customer intricacies highly valued.
  • Social Media Savvy.
  • Sound working knowledge of Microsoft Office tools.
  • Comprehensive capability with Microsoft Office Suite.
  • Ability to develop processes and procedures to deliver on improvements.
  • Excellent project management and negotiation skills with a good understanding of finance and budgets.

Personal Attributes

  • Demonstrable negotiation + influencing skills across the board (internal + external).
  • Credible ambassador of the Ford brand with a natural ability to engage senior management.
  • Demonstration of the successful use of people management skills to drive performance.
  • Highly self-motivated, politically savvy, and well equipped with positive mind-set & attitude 'to succeed.'
  • Target and data driven, confident with good emotional intelligence.

Qualifications

  • 6+ years minimum experience required within automotive industry.
  • BA in business Marketing or Engineering or equivalent is a must, MBA is preferred.
  • Previous experience in Brand Marketing / Product Marketing / Portfolio Strategy / Marketing Comms.
  • Experience in Project Management and reporting.
  • Experience with Sales, Communications and Research Departments are highly valued.
  • Creative approach to problem solving.
  • Experience in negotiations is an added advantage.

Seniority level: Entry level

Employment type: Full-time

Job function: Accounting/Auditing and Finance

Industries: Motor Vehicle Manufacturing

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