Performance Marketing Lead
4 days ago
Position Overview:
We are looking for a proactive and creative Performance Marketing Executive to join our team and support the execution of marketing campaigns for brands like American Tourister, Samsonite, and an exciting new brand launch. The ideal candidate will be responsible for implementing campaigns aligned with agency strategies, managing social media pages, and enhancing brand presence through SEO & increased follower engagement.
Key Responsibilities:
- Work closely with the marketing team and external agencies to implement performance marketing campaigns across platforms such as Google Ads, Facebook, Instagram, TikTok, Snapchat and others.
- Monitor campaign performance and suggest optimizations to ensure alignment with defined KPIs and ROI goals.
- Assist in the preparation of campaign briefs and follow through to execution.
- Collaborate with the creative team for asset development, ensuring they meet platform requirements and brand guidelines.
- Manage daily operations of social media accounts for American Tourister, Samsonite, and the new brand.
- Create, schedule, and publish engaging and brand-aligned content across platforms like Instagram, Facebook, and TikTok.
- Actively engage with followers, responding to comments and messages in a timely manner.
- Develop strategies to increase social media followers and engagement organically and through paid methods.
- Analyze trends, monitor competitors, and identify opportunities to improve social media performance.
- Support influencer collaborations and partnerships to enhance brand visibility.
- Provide actionable insights to improve campaigns, boost follower growth, and enhance audience engagement.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Min 2 years of experience in performance marketing, social media management, or related roles.
- Familiarity with digital advertising platforms (Google Ads, Facebook Business Manager, etc.).
- Strong understanding of social media platforms and best practices.
- Basic knowledge of analytics tools (e.g., Google Analytics, Meta Insights) & Shopify.
Key Skills:
- Creativity in developing engaging social media content.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Proficiency in English (Arabic is a plus).
- Ability to manage multiple projects and meet deadlines.
What We Offer:
- Opportunity to work with leading international brands.
- A dynamic and collaborative work environment.
- Competitive salary and benefits.
Apply today to be part of a team that's shaping the future of e-commerce and digital marketing in the region
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