Senior Functional Consultant for SDCX
4 weeks ago
Are you a Marketing professional who loves to be creative? Someone who enjoys managing the creation and distribution of content across all our platforms, including our website, social media, and marketing materials?
The Content Marketing & PR Specialist is responsible for implementing content marketing and public relations programs across a variety of The ideal candidate has experience implementing content marketing programs that drive increased engagement, brand awareness and organic growth within digital The incumbent will be responsible for developing content for digital properties including social media and email; developing SEO-optimized web content; drafting and distributing press releases; and reviewing copy written by others for grammar and brand ;
Requirements
Produce high-quality content for channels including blog, website, email, newsletters, videos, social media and digital ads; develop non-digital content like flyers, posters and banners as
Ensure all content developed for website is SEO-optimized, and update on an ongoing basis
Develop blog calendar and produce content on scheduled basis
Work with stakeholders across the business to understand different financial products and understand differentiators, in order to effectively position products and
Produce and distribute press releases, and act as point of contact for press inquiries
Develop content that supports business and community development efforts
Enhance content brand guidelines
Analyze the performance of content within digital channels (email, website, ) and optimize to increase performance
Work with marketing team to ensure alignment between content strategy and marketing plan
Identify opportunities for cross-brand promotion of content and product offerings
Stay up-to-date on organic search best practices
Implement PR plan in a timely manner, and identify opportunities to insert GLCU into ongoing conversations
Pivot quickly and adapt, and react with appropriate levels of urgency when required
Manage content marketing projects
Quantify ROI of content marketing and earned media programs
Coordinate with agencies and vendors including print vendor, website vendor and creative agency
Qualifications:
Bachelors degree in a related field, preferred
3 to 5 years experience in similar position
Expert at implementing content marketing programs
Financial background strongly preferred
We re the total package We offer GREAT Benefits
If that sounds like you and you re excited by the idea of joining a world-class team that s passionate about growing together, we look forward to hearing from Apply Now
Produce high-quality content for channels including blog, website, email, newsletters, videos, social media and digital ads; develop non-digital content like flyers, posters and banners as Ensure all content developed for website is SEO-optimized, and update on an ongoing basis Develop blog calendar and produce content on scheduled basis Work with stakeholders across the business to understand different financial products and understand differentiators, in order to effectively position products and Produce and distribute press releases, and act as point of contact for press inquiries Develop content that supports business and community development efforts Enhance content brand guidelines Analyze the performance of content within digital channels (email, website, ) and optimize to increase performance Work with marketing team to ensure alignment between content strategy and marketing plan Identify opportunities for cross-brand promotion of content and product offerings Stay up-to-date on organic search best practices Implement PR plan in a timely manner, and identify opportunities to insert GLCU into ongoing conversations Pivot quickly and adapt, and react with appropriate levels of urgency when required Manage content marketing projects Quantify ROI of content marketing and earned media programs Coordinate with agencies and vendors including print vendor, website vendor and creative agency Qualifications: Bachelor\'s degree in a related field, preferred 3 to 5 years experience in similar position Expert at implementing content marketing programs Financial background strongly preferred We re the total package We offer GREAT Benefits If that sounds like you and you re excited by the idea of joining a world-class team that s passionate about growing together, we look forward to hearing from Apply Now
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