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RWJ - Digital Marketing Manager - Rosewood Hotel Group
1 month ago
We are seeking a highly skilled and experienced Digital Marketing expert to join our dynamic brand. You will play a crucial role in optimising our digital assets and brand campaigns to improve conversion rates and overall business performance using data analysis.
Essential Duties and Responsibilities:
Building an annual 360 digital marketing plan.- Developing and implementing digital marketing strategies including social media advertising email marketing display ads Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Pay Per Click (PPC).
- Building and maintaining a brands presence across multiple social media channels while ensuring growth of consumers viewership.
- Creating executing and monitoring marketing campaign budgets
- Collaborating with media and sales teams to improve marketing results.
- Measuring key performance metrics including website traffic audience engagement service quotas bounce rate and ad spend return on investment.
- Preparing reports on the performance of marketing campaigns to communicate overall performance optimization and meeting of KPIs.
- Using advanced analytics software to identify customer touchpoints and assess endtoend customer experience across diverse digital channels optimize and communicate to consumers.
- Planning and managing social media platforms by customizing content and creative communication to suit the tone of voice target audience and recommended formats.
- Up to date with the latest media and advertising trends and technologies affecting our industry.
- Evaluating important metrics and solutions that can optimize our website traffic.
- Overseeing and managing all digital projects while aligning with offline events and activities to optimize online buzz and communication via online contests competitions giveaways influencers etc.
- Manage digital ads campaigns
- Maintain annual marketing and events communications calendar and covering all Confidential industries and ensures that work is planned and completed according to schedule.
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