Marketing Specialist
5 months ago
**Job Purpose**
A Marketing Specialist analyzes marketing trends and works with companies to create creative campaigns, pricing strategies based on demographic data and targeting specific customer demographics.
**Key Result Areas**
- Conduct market research to find answers about consumer requirements, and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, etc.)
- Directing and helping execute social media strategy and content.
- Liaise with external agencies to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
- Write, proofread, and edit creative and technical content across different mediums
**Specifications (Qualifications, Experience, and Skills)**
- 2 - 3 years of experience in the market and have an understanding for social media execution as per KSA standards
- Should have worked with influencers
- Experience in F&B Marketing
- Passionate about brands and technology
- Degree in Marketing or any equivalent alternative
- Proactive, creative, honest, and trustworthy
- Strong analytical, communication and interpersonal skills
- Strong communications skills
- Strong team management skills
- Arabic speaker is a must
- F&B Background is plus
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