Director of Culter

1 week ago

Jeddah, Saudi Arabia Marriott International, Inc Full time

**Job Number** 24077828

**Job Category** Food and Beverage & Culinary

**Location** The Jeddah EDITION, 7044 Corniche Road, Jeddah, Saudi Arabia, Saudi Arabia VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

**JOB SUMMARY**

Assists in establishing and implementing operational, service, and sales strategies for property bars and night club venues. Networks with high profile clientele and creates non-traditional selling and Public Relations events that generate high revenues. Creates an atmosphere that represents and enhances the EDITION brand presence. Orchestrates events that create awareness, understanding and interest through distinctive use of social networking media and coverage in lifestyle publications that target high-profile and high-end clientele. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales and service process and focuses on building long-term, value-based customer relationships that enable achievement of sales objectives. Develops and leverages local networks to bring the right business to the bars, nightclub venues, restaurants and event spaces, as well as, establishes and maintains high levels of exposure and visibility for the property.

**CANDIDATE PROFILE**

**Education and Experience**
- High school diploma or GED; 6 years’ experience in the related professional area.OR

OR
- 2-year degree from an accredited university in Food Service Management, Hotel and Restaurant Management, Hospitality, Business Administration, or related major; 4 years’ experience in the food and beverage, culinary, event management, or related professional area.

**Preferred**:

- 4-year degree from an accredited university in Food Service Management, Hotel and Restaurant Management, Hospitality, Business Administration, or related major.
- 6 years’ experience in bar operations, in a boutique or high-end bar or night club environment.
- Familiarity with the entertainment industry and demonstrated ability to make connections with high-profile clientele.

**CORE WORK ACTIVITIES**

**Driving Bar/Night Club Sales and Marketing Strategy Development and Execution**:

- Develops and executes a comprehensive Bar and Night Club program leveraging knowledge of mixology and entertainment concepts to create a memorable and unique customer experience.
- Develops pre-opening sales and marketing goals and strategies, business positioning of the bar and night club, and other outlets, and ensures alignment with the brand business strategy.
- Develops sales, marketing and public relations (PR) goals and strategies that maximize revenues and market penetration and are consistent with the brand business strategy.
- Verifies sales and marketing strategies focus on high profile leisure sales, high value events, and targets “high-profile” guests and companies.
- Executes the sales strategy and ensures bar/night club goals are met for both self and employees.
- Assesses market position and recommends product and service needs and changes necessary to meet sales and marketing objectives consistent with brand goals.
- Directs and manages sales to maximize profits.
- Develops and implements marketing policies, plans and procedures.
- Assists in establishing and implementing operational, service, and sales strategies for property bars and night club venues.
- Creates an atmosphere that represents and enhances the EDITION brand presence.

**Directing Bar/Night Club Marketing and Public Relations Activities**:

- Makes final decisions related to bar and night club activities and events.
- Identifies ”high profile" guests and companies, and determines the best way to communicate and market to them.
- Leverages traditional communications and social networking media (e.g., Twitter, blogs, phone texting) to build and maintain relationships with clientele.
- Partners with the corporate EDITION brand team and brand ‘partners’ to determine and develop marketing communication strategy and tactics.
- Creates and sustains public relations, advertising, and promotional programs.
- Coordinates and executes sales presentations, customer meetings, property tours and site inspections prior to key events, as required.
- Develops strong partnerships with local public relations and media firms to further increase brand/product awareness.
- Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
- Contributes to the development of innovative marketing ideas for the bars/night clubs/ property to establish and maintain high levels of exposure and visibility for the hotel to grow market share.
- Identifies, develops, and evaluates marketing strategy, based on knowledge of established objectives, market characteristics, and cost and markup factors.
- Works with the corporate EDITION team for approval and guidance on all guest facing marketing (mostly direct mail/ec

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