Shopper Marketing Specialist

2 weeks ago

Riyadh, Saudi Arabia PepsiCo Full time

**Auto req ID**: 273251BR

PepsiCo’s strength is its people. Winning together is all about respect for one another’s unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats, Tropicana, Gatorade, Lay’s and Pepsi-Cola, we are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Are you ready to explore PepsiCo Saudi Snacks Food Limited and be part of this iconic multinational? Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. A possibility, our employment brand, reinforces our dedication to our people; enabling them to reach new heights in their careers and becoming truly world-class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.

**Job Purpose**:

- Responsible for identifying and capturing incremental volume & high visibility by marketing at the point of purchase. A key interface between sales & marketing delivering trade marketing expertise to develop, implement & track strategies in order to meet necessary targets. Support the SSFL business development by creating customer focused activity programs and delivering to the field of necessary selling tools. Managing the interface between sales & marketing to deliver AOP channel activity calendar and lead the OT channel development agenda. - Develop OT Channel Activity/ Innovation calendar in coordination with marketing department. Develop Trade Loyalty programs & Deploy to sales force. - Develop, Recommend & Control the Push & Pull initiatives.

**Principal Accountabilities**:

- Leveraging Sales performance by providing high quality Marketing services targeting TT & WHL Trade channels and maintaining synergy with Marketing function.
- Motivating and maintaining long term relationship with Trade customers to achieve Sales & Marketing AOP objectives.
- Planning and executing long term loyalty programs for trade Customers to meet or exceed sales objectives supported with all relevant tracking tools to insure quality of program execution.
- Representing sales function in the process of New Product Launches handling Pipeline forecast, recommending packages & price points in cooperation with sales management.
- Enhancing sales team in meeting S&D objectives of new initiatives through communicating all relevant product information, merchandising and tracking tools through sales rally meetings. Planning and executing Marketing calendar for TT & WHL channels.
- Improving merchandising performance in TT & WHL channels through setting merchandising standards and developing innovative merchandising tools that reflect on sales volume and visibility.
- Collecting and analysing all relevant information about competition: Activities cross trade channels Pricing strategy Innovations and communicate on a timely manner to management to take appropriate actions & decisions.
- Sign off all promotions in liaison with Marketing & Sales functions as field ready from a customer perspective.
- Working with sales & marketing managers to make recommendations on pricing strategy by trade channel, and package.
- Select and brief external suppliers to provide the required POP materials and tailor made promotional activities to deliver competitive and cost effective advantage in-store. Ensure these materials are effectively and promptly distributed.
- Translate Marketing initiatives into TT & WHL channels activity plans including: in-store targets, promotional guidelines, selling stories etc.
- Provide all necessary physical support materials (sales aids, buyer boxes, samples etc.)
- Cost effectively validates the in-store vision/ sales drivers by analyzing existing data or by implementing store tests. Use these insights to develop the plan and to bolster the selling story.
- Monthly Update ACNielsen reports and shares the analysis with sales management.

**#LI-MENA**

**Qualifications/Requirements**:
Qualifications / Requirements:

- Identifies and resolves problems in a timely manner
- Gathers and analyses information skillfully
- Develops alternative solutions
- Works well in group problem solving situations
- Uses reason even when dealing with emotional topics
- Prioritizes and plans work activities
- Uses time efficiently
- Sets go

  • Media and Marketing Specialist

    6 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Adsela Marketing Soulitions Full time

    We are looking for a highly skilled Media and Marketing Specialist to join our team at Adsela Marketing Solutions. The ideal candidate will have experience in developing effective marketing strategies that drive results.Key Responsibilities:Developing Marketing StrategiesAnalyzing Campaign PerformanceConducting Market ResearchStaying Up-to-Date with Industry...

  • Marketing Copywriter

    4 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Adsela Marketing Soulitions Full time

    Job Summary:Adsela Marketing Solutions is seeking a highly skilled Digital Content Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective content strategies that drive business results.About the Role:As a Digital Content Specialist, you will work closely with our team to...

  • Marketing Strategy Specialist

    3 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Adsela Marketing Soulitions Full time

    Job SummaryWe are seeking a highly skilled Media Buyers to join our team at Adsela Marketing Solutions. In this role, you will be responsible for developing effective media buying plans across all digital platforms, including Google Ads and social media. If you have experience in executing paid social media and Google campaigns, possess excellent planning...

  • Brand Development Specialist

    3 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia PepsiCo Full time

    We Are PepsiCo: A Global Leader in Beverages and Convenient FoodsAbout UsPepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY'S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER and more.Our VisionGuiding PepsiCo is our vision to Be the Global Leader in Beverages...

  • Marketing Specialist

    1 week ago

    Riyadh, Saudi Arabia Niceone Full time

    **Marketing Specialist job profile**: Marketing Specialist is a marketing professional responsible for the company's marketing communications activities with the goal of establishing and improving its competitive positioning in the market to support sales lead generation In order to attract a Marketing Specialist that best matches your needs, it is very...

  • Public Relations Specialist

    4 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Hype Marketing Full time

    Hype Marketing is looking for a Public Relations (PR) Specialist for our offices in Riyadh. To shape and protect our corporate image in ways that promote our business, values and mission.You'll be responsible for maintaining media relations and collaborating with marketing teams in promotional activities. We expect to see candidates who can impress us with...

  • Commercial Development Manager

    2 weeks ago

    Riyadh, Saudi Arabia Nestle Full time

    Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including global favourites such as NESQUIK®,FITNESS®, CHEERIOS® and CHOCAPIC®. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people...

  • Marketing Specialist

    2 weeks ago

    Riyadh, Saudi Arabia Aseel Capital Full time

    We are looking for an ambitious marketing specialist to be responsible for developing and managing all aspects of our marketing strategy. You will focus on creating, implementing, tracking, and optimizing our digital and traditional marketing campaigns across various marketing channels. marketing specialist, you must be highly self-motivated, and proactive,...

  • Marketing Specialist

    4 weeks ago

    Riyadh, Saudi Arabia DR SULTAN Full time

    Job brief We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to service promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and...

  • Marketing Specialist

    3 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Almarai Co Full time

    We are looking for a Marketing Specialist to join our team at Almarai Co. As a Marketing Specialist, you will be responsible for delivering consistency across all marketing initiatives and support with analysis and planning, marketing plan development, and communications internally & externally.About the Role:Lead business in establishing, managing, and...

  • Marketing Specialist

    2 weeks ago

    Riyadh, Saudi Arabia Shaguf Full time

    **Job Overview**: We are seeking a hardworking Marketing Specialist to join our marketing team. You will be working with our marketing team in all stages of marketing campaigns under the guidance of our Marketing Manager. As a Marketing Specialist, you should also be able to develop marketing content for digital platforms and measure the effectiveness of...

  • Marketing Specialist

    3 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia NmoHub Full time

    NmoHub is a consultancy firm dedicated to supporting entrepreneurs in Saudi Arabia. With a consultancy team boasting over 10 years of experience in various scientific and practical fields, NmoHub aims to be partners in the success and progress of businesses.Role DescriptionThis is a full-time remote role for a Marketing Specialist at NmoHub. The Marketing...

  • Content Specialist

    3 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Adsela Marketing Soulitions Full time

    At Adsela Marketing Solutions, we are seeking a skilled Content Specialist to join our team. As a key member of our content creation department, you will be responsible for developing and implementing effective content strategies that drive audience engagement and capture the attention of our target market.Responsibilities:Concept Development: Generate...

  • Account Development Specialists

    3 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Adsela Marketing Soulitions Full time

    About UsAt Adsela Marketing Soulitions, we're a leading provider of innovative marketing solutions that help businesses thrive in the digital age. Our team of experts is dedicated to delivering exceptional results for our clients, and we're seeking an experienced Account Development Specialist to join our team.The RoleIn this role, you'll be responsible for...

  • Marketing Specialist

    2 weeks ago

    Riyadh, Saudi Arabia SP Full time

    We are looking for a Field Marketing Specialist to join our team in Saudi Arabia. In this role you will create and execute marketing plans and activities across the region by delivering effective campaigns, events, webinars, and community programs to drive awareness, engagement, and pipeline. You will partner closely with sales teams across the region to...

  • Marketing Specialist

    23 hours ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Randstad (Schweiz) AG Full time

    Job Title: Marketing SpecialistCompany: BAAN Holding | بان القابضةJob Type:Full-timeLocation:RiyadhAbout Us:BAAN Holding Group, formerly known as Al Hokair Group, was established in 1978 and boasts a legacy spanning over five decades. As one of the pioneers in the hospitality and entertainment sectors across Saudi Arabia and the Arab world, BAAN...

  • Marketing Specialist

    3 weeks ago

    Riyadh, Saudi Arabia SmartPoints Full time

    **Responsibilities**: Conduct market research to find answers about consumer requirements, habits and trends Brainstorm and develop ideas for creative marketing campaigns Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Undertake individual tasks of a marketing plan as...

  • Marketing Specialist Opportunity

    6 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia ALKAFFARY GROUP Full time

    About the Role: Marketing SpecialistWe are seeking a highly motivated and detail-oriented Marketing Specialist to join our team at Alkaffary Group Company. In this role, you will have the opportunity to develop and execute marketing campaigns, analyze market trends, and collaborate with cross-functional teams to drive business growth.ResponsibilitiesConduct...

  • Marketing Specialist

    3 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Sustainable Smart Cities Co. Full time

    Company: Sustainable Smart CitiesPosition: Marketing SpecialistWebsite: sctechn.comExperience Level: 4-5 yearsAbout Us:Sustainable Smart Cities is a leading company in innovative technology solutions, dedicated to providing exceptional services and products to our clients.Position Overview:We are seeking a talented and creative Marketing Specialist with 3 to...

  • Marketing Specialist

    3 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Sika Full time

    Company DescriptionLeadership that prioritizes a people-first culture makes a company a great place to work. Employees feel valued, appreciated, and connected, which fosters trust, respect, and open communication. Sika achieves higher employee engagement, attracts top talent, and minimizes unwanted turnover, contributing to better business success.Job...