Account Director, Social Media
3 months ago
**The Role**:
The Social Media Account Director role is to elevate APCO's content capabilities on social and digital channels.
**Primary Duties and Responsibilities**:
- Serve as the **primary client liaison **, providing strategic guidance and overseeing project execution.
- Develop and implement **integrated content strategies **, including copywriting, design, and digital dissemination.
- Optimize team processes and roles for **efficient content delivery **.
- Lead **social media strategy **, focusing on analytics, engagement, and influencer partnerships.
- Ensure **high-quality **and timely delivery of client deliverables.
- Manage project finances and **team efficiency **.
- Provide hands-on **oversight of client work **, guiding the team and securing client direction.
- Develop and **train team members **in social media best practices.
**Requirements**:
- Bachelor's degree in social media communication or related field.
- Minimum 8 years of experience in social media management.
- Proven track record of successful projects with measurable outcomes.
- Deep understanding of the digital landscape (social media, SEO, SEM, web development, digital advertising).
- Strong project management and technical skills, including content development.
- Proficiency in industry-standard analytics and big data tools.
- Creative storytelling and content creation abilities.
- Knowledge of various digital and social media platforms and their strengths/weaknesses.
- Adaptability to work with clients from diverse backgrounds and industries.
**Competencies**:
- **Digital Content**:Strong writing skills, understanding of SEO, and knowledge of content formats.
- **Social Media**:Expertise in managing platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter), analytics, and influencer outreach.
- **Communication**: Excellent written and verbal communication skills.
- **Analytics**: Proficiency in tools like Facebook Blueprint, Google Analytics, Hootsuite, HubSpot, or Twitter Flight School.
- **Creativity**:Ability to generate innovative content ideas and campaign strategies.
- **Presentation**: Skillful at presenting ideas to colleagues and clients.
- **Client Management**:Strong interpersonal skills and ability to build client relationships.
- **Industry Trends**:Understanding of current digital and social media trends.
- **Technical Proficiency**:Familiarity with tools for managing social and digital media campaigns.
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