Brand and Content Manager

6 months ago


Riyadh, Saudi Arabia Management Solutions International Full time

Key Responsibilities

Develop a marketing communications plan including strategy, goals, budget and tactics
Create engaging digital content with a strong understanding of how to target key audience groups.
Create and develop written and visual content to engage and convert relevant audiences.
Work with the rest of our Digital Centre of Excellence and our clients wider marketing team to develop content for successful marketing campaigns for B2B events and exhibitions, and digital products in line with agreed KPIs.
Be Strategically minded when it comes to planning and executing digital campaigns, alongside analysing engagement data and identifying trends in customer interactions.
Work with a team & be responsible for contributing towards specific KPI targets, including total leads generated and total conversions.
Work in collaboration with the wider marketing team and to work closely with other external agencies and partners.
Creating / Refreshing company''s online presence for new products and services.
Identifying opportunities across the digital customer journey that is designed to improve customer experience and resulting in new leads and improved sales.
Provide content for timely, relevant communications through designated mix of channels and work with the Marketing Managers to optimise the effectiveness of these communications.
Evaluating and recommending new digital technologies that may be used for digital channel management efficiencies.
Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
The ability to strategically advice and influence on content creation.
Deep understanding of the digital marketing ecosystem and the role that each digital channel plays.
Business acumen and an understanding of budget management and forecasting when running digital marketing campaigns.
Developing social media strategies with the aim of increasing brand awareness and customer engagement.



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