Digital Marketing
2 months ago
**Role Purpose**:
Develop and oversee all Digital Marketing activities, designing plans for digital sales channel (SME&B2C), analyzing, and optimizing those plans, as well as promoting the App/Web experience.
**Key Accountabilities**:
1-Digital Sales -SME & B2C Products:
- Manage and develop the execution of digital marketing activities with digital sales to further drive channel traffic and conversion.
- Implement digital marketing strategies to effectively enhance platform performance.
- Manage asset creation and implementation.
- Optimize segment spending and share detailed ROI.
- Develop Digital Tools and Customer Journey
2-Digital Services Trade Promotion:
- Implement Digital Services Awareness and usage plans at a client level based on AOP Targets.
- Oversee the development of POA at a client level through traditional and innovative MKTG solitons.
- Oversee all client Industry analytical studies on Bupa Digital solutions.
- Develop new ideas for customer specific initiatives that drive competitive advantage.
3- Analysis & Reporting:
- Analyze and assess the efficiency of campaigns across different products.
- Monthly/Quarterly campaign analysis and reporting
- Quarterly analysis of competition services
4-Budget Management:
- Manage day to day Campaign Budgets.
- Manage procurement procedures.
- Monthly Functional Budget Reporting.
**Skills**:
- Strong communication (verbal and written)
- Hands-on and execution attitude with ability to drive change and make things happen.
- Project management skills
- Business Acumen
- Creativity
- Customer Focus
- Presentation skills
- Previous Experience in Digital Marketing
- Strong Analytical Skills
- Basic knowledge of UX/UI design
**Education**:
Marketing, Management Information System, Business and any related fields
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